The importance of structure to be effective

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To achieve a lasting impact on our audience, it is essential that the storytelling has a clear and coherent structure in our story. The introduction is essential to capture the attention of our audience from the first moment . It is crucial that you convincingly present the premise or the main conflict that should captivate your audience; in addition to using resources such as intriguing questions, or an exciting anecdote to awaken interest and generate curiosity in them.

The development, on the other hand, is where the characters become involved, the conflict is deepened, and details and elements are added that will keep the audience interested . It is important to establish an emotional ivory coast phone number list with the audience, allowing them to identify with the characters and their situation. In addition, you can use resources such as tension or surprise to maintain suspense.


The climax is the point of maximum tension or excitement in your story . It's the key moment when conflict is resolved or a significant decision is made. This is where you can make a big impact on your audience, whether by surprising them with an unexpected twist, demonstrating character development, or conveying a powerful message that resonates with your target audience.

Finally, don't forget to create a good ending, one that closes your story , where all doubts are resolved and final conclusions are drawn. This is where you can convey the main message you want your audience to retain. Also use this opportunity to reinforce the ideas you want to associate with your brand. You can use this space to inspire, motivate or leave a final reflection that invites action.