Meanwhile, SEO continues to outpace PPC in terms of CAGR
Posted: Sun Dec 22, 2024 8:50 am
I'm guessing other services will rise up to try to take Site Explorer's place, as the service had millions of monthly queries run against it. #6 - SEO Spending Will Rise Dramatically Forrester put out a great report on US Interactive Marketing Spend (a little pricey at $1749, but interesting). Two graphics struck me as particularly compelling: SEO trails only social media and online video as places where marketers (not just search marketers, but ALL marketers) will be shifting dollars.
We've still got a long way to go before balance is france email list established between the share of clicks SEO commands and the fraction of spend it receives, but the gap is slowly closing. #7 - 2010 is the Year of Conversion Rate Optimization If I were doing another startup today, it would focus on software for conversion rate optimization. I think this is still the most under-utilized and highest activities in the marketing department, but more awareness is on its way.
CRO isn't just about testing; it's about building a process for improving conversion over time. Online businesses can generate so much revenue from this, yet few invest. I think 2010 is the year, simply because it's an inflection point for companies to assess their spend and where they derive value. These guys are likely in for a blockbuster year; I wish I could invest This graphic comes via my post on choosing which Internet Marketing Channel to Pursue.
We've still got a long way to go before balance is france email list established between the share of clicks SEO commands and the fraction of spend it receives, but the gap is slowly closing. #7 - 2010 is the Year of Conversion Rate Optimization If I were doing another startup today, it would focus on software for conversion rate optimization. I think this is still the most under-utilized and highest activities in the marketing department, but more awareness is on its way.
CRO isn't just about testing; it's about building a process for improving conversion over time. Online businesses can generate so much revenue from this, yet few invest. I think 2010 is the year, simply because it's an inflection point for companies to assess their spend and where they derive value. These guys are likely in for a blockbuster year; I wish I could invest This graphic comes via my post on choosing which Internet Marketing Channel to Pursue.