How to optimize your e-commerce product sheets: 2024 Guide

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Guide to product listings in 2024 for ecommerce
The product sheets of any e-commerce are the last link that exists before a user ends up purchasing our product.

That is why we must have our product pages focused on both gaining visibility in search engines and designing them to obtain the highest possible conversion rates.

Below I will tell you about different important aspects to take into account. Let's get to it!

First of all: research those products that have the highest search demand.
The first thing we need to ask ourselves is: Are the products and references I gambling mailing lists have in my catalogue in direct demand on Google? Is there enough demand to have an impact on my business?

If we have a multi-brand store, it is more likely that we will have products that are in demand, but if we have our own products, we will have to analyze the interest that each of them generates in search engines.

To do this, we can use tools such as Google Search Console and in the performance report we can filter by all those product URLs and see which queries are receiving the most impressions.

When we see enough search demand, we can determine the need to implement different improvements in our product sheets. We can also look at the most popular products or those whose average position is close to the first results, since in this way the actions we can take will help us climb to the top positions.

Keep in mind the basic SEO aspects
The first and easiest thing we can do is improve the title and headings that our product pages present. Make sure that these tags contain the keyword for which we intend to rank in Google (both in the <title> tag and in the <h1>).

On the other hand, we must ensure that these pages are linked both from within the website as well as from our sitemap file .

Adapt the content to the pain points of your potential client
It is very common to see text sections in different e-commerce sites that complement product information. Even so, this information is not always relevant to the user and facilitates conversion.

To do this, we must know our own product and determine what questions or solutions we can provide to our potential customers about it.

For example, if we want to buy a ring, we may not be sure what size we need. It may seem obvious, but not all e-commerce sites include a visible size guide that provides us with this information on the product page. Below we see an example from pandora.net