Marketers’ perceptions of social’s effectiveness
Posted: Wed Jan 22, 2025 6:42 am
If that’s the case, you may be wondering what’s worth investing in next year, and what should be cast aside. A comprehensive marketing strategy is always best, but for those who are looking for the most bang for their buck, a new survey from Ascend2 shows that marketers are pointing to one tactic as being most effective when it comes to digital marketing.
Can you guess what it is? Social media marketing, which is still a young concept in the marketing world, was cited by 1/5th of marketers as the most effective digital marketing tactic for 2018 (Marketing Charts). “Although marketers continue to struggle with measuring the ROI of both social media and content marketing, the use of attribution seems to lead to more rather than less spending on social media.
also makes sense given social’s influence on youths’ purchases and power france telegram mobile phone number list as an awareness vehicle – not to mention that social media conversations drive an estimated 9% of consumer sales,” Marketing Charts reports. This change is significant given last years’ rankings, which had email marketing rated higher than social media (Marketing Charts). So what does this mean for your marketing strategy? If you’re not already using social media as a marketing tool, or you have social media accounts set up and they’re a bit stagnant, perhaps you should rethink your strategy.
Can you guess what it is? Social media marketing, which is still a young concept in the marketing world, was cited by 1/5th of marketers as the most effective digital marketing tactic for 2018 (Marketing Charts). “Although marketers continue to struggle with measuring the ROI of both social media and content marketing, the use of attribution seems to lead to more rather than less spending on social media.
also makes sense given social’s influence on youths’ purchases and power france telegram mobile phone number list as an awareness vehicle – not to mention that social media conversations drive an estimated 9% of consumer sales,” Marketing Charts reports. This change is significant given last years’ rankings, which had email marketing rated higher than social media (Marketing Charts). So what does this mean for your marketing strategy? If you’re not already using social media as a marketing tool, or you have social media accounts set up and they’re a bit stagnant, perhaps you should rethink your strategy.