They see the world, but the lifestyle does
Posted: Wed Jan 22, 2025 6:41 am
Chen has over 200,000 subscribers on Youtube, while Wiens has almost 1 million – they are influences in the travel and food vlogging scene. 23andMe made a move to partner with these two based on the influence they hold over their viewers. By using these two as product gurus, they reach a huge audience, and humanize their brand (which is important, considering what it is they do).
#Vanlife. If you’re a millennial, you may have heard of the #Vanlife movement. Take to Instagram and search for the hashtag and you’ll soon discover what #Vanlife is all about – essentially, it’s a social media canada telegram mobile phone number list movement based on individuals who have abandoned the 9-5 office life in favor of a home on wheels. Vanlifers, as they call themselves, live on the open road in camper vans, from repaired VW buses to beat up Chevys once suited for touting band equipment from gig to gig.
require unique money-making ventures. Influencer marketing is one of them. Popular vanlifers that go by the name “wheresmyofficenow” on Instagram partnered with Kettle Brand chips, for example. Because Instagram is an entirely visual platform, they strategically placed a bag of the salty snack in a photo, wrote up a thought-provoking paragraph to include with it, and tagged Kettle Brand on Instagram.
#Vanlife. If you’re a millennial, you may have heard of the #Vanlife movement. Take to Instagram and search for the hashtag and you’ll soon discover what #Vanlife is all about – essentially, it’s a social media canada telegram mobile phone number list movement based on individuals who have abandoned the 9-5 office life in favor of a home on wheels. Vanlifers, as they call themselves, live on the open road in camper vans, from repaired VW buses to beat up Chevys once suited for touting band equipment from gig to gig.
require unique money-making ventures. Influencer marketing is one of them. Popular vanlifers that go by the name “wheresmyofficenow” on Instagram partnered with Kettle Brand chips, for example. Because Instagram is an entirely visual platform, they strategically placed a bag of the salty snack in a photo, wrote up a thought-provoking paragraph to include with it, and tagged Kettle Brand on Instagram.