How to have the best author biographies on your blog or website

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Why is it important to have author biographies on your blog or website?
If you notice, more and more blogs are betting on showing a detailed profile of the people behind the content creation. On the one hand, it lets the reader know that the content has been created by an expert and makes it easier for them to find more of their articles. Considering that AI threatens to automate content creation and there are many fake news, this is a way of knowing that what you are reading has been written by a person. With names and surnames.

But it also allows content creators to showcase their experience and work. When putting their personal brand behind what they’ve written, creators need to make sure it’s at the top of their game. But if all this weren’t enough, forex leads database lists it turns out that Google’s algorithm takes into account the content creator’s reputation when ranking search results . So there are compelling SEO reasons to include an author bio and make it as good as possible.

Author biographies are a fundamental part of content strategies to generate: experience, expertise, authority and trust. This is known as the EEAT and has become a pillar within SEO today . It is estimated that taking care of the EEAT can determine up to 50% of your chances of achieving a good position within Google. Here is a more in-depth guide on this concept:

What is EEA in SEO: a guide to optimizing it

How to have the best author bio
Okay, now that we're clear on the importance of having an author bio, let's see how to make the best one. First, we need to decide where we want to place this bio. What we recommend is to have a snippet with the author's name, a profile picture, and their position at the top of the article . From this snippet, you should be able to link to the author page where you have the full bio. The placement of the author snippet is important so that it is visible and easy to find. For example, it can be included below the title.

Once you click through and get to the author's page, you should find the following here. In addition to the snippet information, you should add a somewhat longer text. Here it is key to try to write it with personality and originality. In this post you can find some tips on how to write in a search engine optimized way without sacrificing quality. Ideally, this biography should be done by each user, so that they can express their own style, and each one can highlight what they consider most important .

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As for the structure, it can be divided as follows:

Introduction: explain who I am, what my role and current functions are.
Career path: review the training received, work experience and important milestones
Hobbies: add a personal touch, explaining who you are as a person as well
Relevant links: the ideal is to add a link to LinkedIn, or to other networks that you want to show. You can also add a personal website if you have one.
Finally, it's key to display all the posts that this person has created below . This way, anyone can see the latest that this author has written and find other content that they might find useful. This way, you can increase the number of pages visited by each user and make it possible for them to find other posts, for example, about Evergreen content. Here's a guide on how to create the best Evergreen content that will attract traffic to your website in the long run.

Examples:

In case you haven't seen it in our most recent success story with Marketing4all, we have achieved impressive growth. But this has been completely organic, so we have had to take care of all these factors in detail. Here you have the complete success story with all the strategies that have worked for us and the author biographies of those who have worked on this project . As you will see, we have tried to make them as careful and personal as possible: