than members of the previous generation.
Posted: Sun Dec 22, 2024 8:46 am
Due to their egocentrism, Generation Z identifies more with social networks like Instagram or Snapchat compared to the more traditional Facebook or Twitter.
SMS Marketing for Generation Z
SMS Marketing campaigns for Generation Z must have specific characteristics if the advertiser wants to be successful and obtain the best results. Thus, it is convenient to adapt to the following characteristics. For example, one oman phone number of the trends would be to use platforms such as WhatsApp or Telegraph for sending messages. Another 5 aspects to take into account are:
1.- Brevity
SMS Marketing for Generation ZSMS marketing for Gen Z should be brief. Gen Z members are quicker than other generations to judge whether the advertising in front of their eyes is to their liking or not. If millennials decide to bypass a digital advertising format, they do so several seconds faster
Although millennials are known for being permanently connected, they do not accept any kind of interference. Thus, particularly intrusive advertising formats, such as SMS Marketing for Generation Z, must be used with caution.
In the case of pre-roll ads, which cannot be avoided or skipped, and pop-ups, special care must be taken. One of the best ways to attract users with SMS Marketing for Generation Z is through simple messages that make their intentions clear and include links to landing pages .
In this sense, it would be advisable to adapt the landing pages and work on the advertising content there. Curiously, centennials accept video advertising better than other formats. And within that category, those that work best are those advertisements that provide some kind of reward, such as in a game, for example.
2.- Digital format
SMS Marketing for Generation ZA study by Deusto Business School shows that Generation Z demands a digital transformation in communication . So, more than necessary, it is urgent. 90% of smartphone users use their device at some point in the purchasing process. And 60% make payments via their mobile.
Therefore, SMS Marketing for Generation Z must include, at the very least, a URL that links the content of the message to other content on the brand's website.
Other formats such as video and audio can be included. 39% of centennials admit that music has a very positive impact on their perception of advertising. And 38% say the same about cinema. Among members of the millennial generation, these percentages drop drastically, reaching only 29% and 28% respectively.
SMS Marketing for Generation Z
SMS Marketing campaigns for Generation Z must have specific characteristics if the advertiser wants to be successful and obtain the best results. Thus, it is convenient to adapt to the following characteristics. For example, one oman phone number of the trends would be to use platforms such as WhatsApp or Telegraph for sending messages. Another 5 aspects to take into account are:
1.- Brevity
SMS Marketing for Generation ZSMS marketing for Gen Z should be brief. Gen Z members are quicker than other generations to judge whether the advertising in front of their eyes is to their liking or not. If millennials decide to bypass a digital advertising format, they do so several seconds faster
Although millennials are known for being permanently connected, they do not accept any kind of interference. Thus, particularly intrusive advertising formats, such as SMS Marketing for Generation Z, must be used with caution.
In the case of pre-roll ads, which cannot be avoided or skipped, and pop-ups, special care must be taken. One of the best ways to attract users with SMS Marketing for Generation Z is through simple messages that make their intentions clear and include links to landing pages .
In this sense, it would be advisable to adapt the landing pages and work on the advertising content there. Curiously, centennials accept video advertising better than other formats. And within that category, those that work best are those advertisements that provide some kind of reward, such as in a game, for example.
2.- Digital format
SMS Marketing for Generation ZA study by Deusto Business School shows that Generation Z demands a digital transformation in communication . So, more than necessary, it is urgent. 90% of smartphone users use their device at some point in the purchasing process. And 60% make payments via their mobile.
Therefore, SMS Marketing for Generation Z must include, at the very least, a URL that links the content of the message to other content on the brand's website.
Other formats such as video and audio can be included. 39% of centennials admit that music has a very positive impact on their perception of advertising. And 38% say the same about cinema. Among members of the millennial generation, these percentages drop drastically, reaching only 29% and 28% respectively.