The art of measuring blog success in GA4. Strategies and Tools

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Chances are your blog isn't generating conversions, sales or leads.
Blogs, due to the type of informative content they usually cover, are always positioned in the TOFU . (We already control the difference between tofu, mofu, bofu in the funnel, right?)

And if your content is framed in the largest part of the funnel, it is normal fishing and forestry email database list that the users who consume it are not going to convert or buy.

And this is not negative, it is how this type of content should work.

What your blog needs are microconversions
Micro conversions are small milestones that you will monitor to analyze the performance of your content.

But they must have two fundamental characteristics:

Be measurable.
Have a direction and focus consistent with the rest of the content strategy and the final conversion.
Measuring microconversions on your blog in Google Analytics 4
I assume that if you are reading this you know what Google Analytics 4 is , I also assume that you have suffered and enjoyed it in equal parts. (If you suffer too much, then you may need help from a digital analytics agency )

The problem is that, due to lack of knowledge or because the interface does not help, we often do not know exactly what to measure in the content.

Let's get down to business. Here are the essential things you need to measure on your blog:

- Link clicks. This is the minimum you should measure. Both clicks on links within the text and clicks on menu links. Here's an example from the Hubspot blog.

Improve your SEO!
hubspot blog measurement example

With this type of tracking, you can identify several interesting details. First, the movement of users from the content to the product or service you sell, and second, identify which type of link is most successful.

-Clicks on banners or visual elements.

Instead of going for clicks on text, on this occasion I recommend you also monitor those elements that are likely to be clicked.

On the Lookiero blog page, for example, they have several elements or banners that should be monitored in Google Analytics 4

example from lookiero's blog

-Time on page / bounce / interaction time.

Call it what you want, but you should have some kind of metric that reflects the time users spend on your content.

This will help you to know which ones generate the most interest. The point is that it is important to combine it with some extra measurement such as scrolling, especially for longer content.

-Subscriptions.

If you have a newsletter or some kind of subscription-based content like a podcast, it's very important to track these events. A subscription is one more step for a user who is in the big part of the funnel towards the next step.