Using the data you collect about what they’re browsing

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However, when they looked at the comparison data between standard email newsletters and personalized emails, the results were beyond expectations. Click-to-open rates were 5% higher and conversion rates were almost three times higher than standard newsletters.

e-commerce business
Browse recovery email . When consumers browse your website but don’t add aruba email list anything to their shopping cart—or they add a few items but don’t check out—it’s a missed opportunity. But with a browse recovery email , that can be avoided.

You can send emails reminding them to come back and complete their transaction. TTI Home, a floor care company, uses a variety of newsletters and workflow automation to increase engagement and conversions. Their goal is clear: get as much information about their customers as possible so they can send relevant emails.

The above two strategies play a major role in their success. Their browse recovery email strategy consistently outperforms standard promotions, with a 150% higher click-to-open rate than standard emails and a 60% higher conversion rate. Also, their cart recovery messages have a conversion rate three to four times higher than standard emails.