Basically because this version simply copies

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These include comparative tests of different texts or anti-spam tests. 11.- Don't leave the automatic version Another advantage of using a professional email platform is that you don't have to worry about generating plain text versions of your emails. However, you should consider it as a basic initial step. the text that appears in the HTML version. Which in many cases is not suitable without the accompaniment of images. Therefore, starting from this automatically generated email, it is important that you work on the content in a way that shows all the relevant information to the subscribers who receive it . 12.- Don't forget that plain text is not a copy of the HTML version Plain text should not be treated as a copy of the HTML version. Obviously, these are two versions of the same message.


But one of the biggest mistakes people make with gmx email list plain text emails is deciding that they are second best. It is therefore important to consider it as a unique message and not as an alternative to HTML content. Only then will you be able to properly work on the creativity of this element. 13.- Preview the texts before sending them Just like with graphic-based emails, you need to preview plain text emails before sending them. Nowadays, the content of an email can be viewed from different electronic devices, whether mobile, tablet, laptop, etc. Therefore, you must ensure that the message is displayed correctly on all of them before sending it. 14.- Make copy comparisons To find the right copy for your messages, it is essential that your subscribers themselves tell you what motivates them the most. This is why it is ideal to carry out continuous A/B tests in which you test not only the text but also the links or even the length of the paragraphs.