Digital marketing course content
Posted: Wed Jan 22, 2025 5:55 am
About current and upcoming marketing trends.
Learn and manage the functions of Social Media Marketing.
Operate and develop web optimization.
Track and analyze traffic and usage data on products through Google Analytics.
Learn how to write marketing content that helps improve conversion rates, attract customers, and generate sales.
Train to apply organic techniques to increase audiences on social media and the web.
Learn how to design action funnels, as well as segment and automate email marketing communication lists, among other skills.
Why is it important to take a digital marketing course?
A digital marketing course naturally has international validity, meaning that your learning can be demonstrated to any institution, employer or sector. This knowledge is useful regardless of the field or area in which you work.
Remember that the digital world is growing, and more and more small and larg cfo email database e companies, organizations, entrepreneurs, etc., are looking to be noticed on the Internet in different media. In order to increase the demand for their products and services, create customer loyalty to their brand, among other objectives.
Introduction and first steps
In a digital marketing course, in addition to learning the general terms of the subject, you will be able to learn the importance of offering valuable content at each stage or process, as well as choosing the perfect domain and hosting to help you in the formation of your website or online store.
Learn to select some free tools that will make your work easier and empower you. Really get to know your customer and know how to interpret their purchasing behavior.
We know that online presence is not only on social networks, it also applies to websites, but have you ever thought about whether websites have value? Do you know how to create one? What do you need to do it? Here we also explain how to achieve it.
WordPress
Normally when we visit web pages, we naturally visualize the structure, home page, photos displayed, content, shopping cart when they are stores, pages with some categories, but have you ever wondered, how do they do that? How do they display all that information?
digital marketing course
If you have a physical store or a presence only on social networks and you also want to show it with your own website, then obviously you will have to develop and launch one.
Now, 43% of the web pages that exist on the Internet have been created using this tool "WordPress". Large companies, small businesses and bloggers have all used it. So, learn with us how to install and use it.
With this course you will learn how to create entries, pages within a web page, use the media library, where you can upload photos, videos, audio files, PDF files, among others.
Make reading adjustments, comments, how to display those links that appear in a content and take you to another. Also, learn about the tools available to make your page optimized and have a responsive design.
You will also learn how to export data, install plugins, widgets, create menus, and add social media icons so that users can access them directly.
You will also learn how to create a blog within your website, define the aesthetics or design of your page, learn the importance of each element and its pages, why a home page is necessary, "about us", "services", "privacy policy" and others. In addition to knowing how to handle some problems that may arise.
Learn and manage the functions of Social Media Marketing.
Operate and develop web optimization.
Track and analyze traffic and usage data on products through Google Analytics.
Learn how to write marketing content that helps improve conversion rates, attract customers, and generate sales.
Train to apply organic techniques to increase audiences on social media and the web.
Learn how to design action funnels, as well as segment and automate email marketing communication lists, among other skills.
Why is it important to take a digital marketing course?
A digital marketing course naturally has international validity, meaning that your learning can be demonstrated to any institution, employer or sector. This knowledge is useful regardless of the field or area in which you work.
Remember that the digital world is growing, and more and more small and larg cfo email database e companies, organizations, entrepreneurs, etc., are looking to be noticed on the Internet in different media. In order to increase the demand for their products and services, create customer loyalty to their brand, among other objectives.
Introduction and first steps
In a digital marketing course, in addition to learning the general terms of the subject, you will be able to learn the importance of offering valuable content at each stage or process, as well as choosing the perfect domain and hosting to help you in the formation of your website or online store.
Learn to select some free tools that will make your work easier and empower you. Really get to know your customer and know how to interpret their purchasing behavior.
We know that online presence is not only on social networks, it also applies to websites, but have you ever thought about whether websites have value? Do you know how to create one? What do you need to do it? Here we also explain how to achieve it.
WordPress
Normally when we visit web pages, we naturally visualize the structure, home page, photos displayed, content, shopping cart when they are stores, pages with some categories, but have you ever wondered, how do they do that? How do they display all that information?
digital marketing course
If you have a physical store or a presence only on social networks and you also want to show it with your own website, then obviously you will have to develop and launch one.
Now, 43% of the web pages that exist on the Internet have been created using this tool "WordPress". Large companies, small businesses and bloggers have all used it. So, learn with us how to install and use it.
With this course you will learn how to create entries, pages within a web page, use the media library, where you can upload photos, videos, audio files, PDF files, among others.
Make reading adjustments, comments, how to display those links that appear in a content and take you to another. Also, learn about the tools available to make your page optimized and have a responsive design.
You will also learn how to export data, install plugins, widgets, create menus, and add social media icons so that users can access them directly.
You will also learn how to create a blog within your website, define the aesthetics or design of your page, learn the importance of each element and its pages, why a home page is necessary, "about us", "services", "privacy policy" and others. In addition to knowing how to handle some problems that may arise.