Without measurement there is no possibility of improvement
Posted: Wed Jan 22, 2025 5:21 am
9.- You will ask for the user's consent before sending messages The most important thing to understand is that the main difference between legal email marketing and being a spammer is consent. In fact, among the fundamental rights that citizens have is the right to informational self-determination. That is, the right of every person to exercise control over their own personal information. And it is in this channel where consent acquires special relevance, because it is the manifestation of the user's own will regarding their personal data. In an email marketing campaign, you must take into account consent before using personal information for commercial purposes.
That is why the best method for capturing leads is double opt-in , one of the main commandments of email marketing. 10.- You will optimize, analyze and measure the results cross-channel metrics gmail email list Only what is measured, and if possible in real time, can be improved. Some metrics that you can take into account are: List Metrics: Subscribers on each list and unsubscribe rate Shipping Metrics: Emails not sent (Bounce rate) because they do not exist or due to problems with the server Open rate – the total number of users who opened the newsletter Users who did not open the newsletter Geographic location Low Where they opened the email – computer or mobile devices Clicks on links 11.
- You will respect and eliminate the losses Casualty report One of the basic commandments of email marketing is to take care of the user. And if they want to stop receiving your communications, you must allow it. That's why it's important to introduce an unsubscribe option for those who no longer want to remain subscribers . Remember that wanting more followers and subscribers is one thing, and spamming is quite another. Just like you should place the subscription form in a prominent place on your website, you should offer the opposite option in your emails.
That is why the best method for capturing leads is double opt-in , one of the main commandments of email marketing. 10.- You will optimize, analyze and measure the results cross-channel metrics gmail email list Only what is measured, and if possible in real time, can be improved. Some metrics that you can take into account are: List Metrics: Subscribers on each list and unsubscribe rate Shipping Metrics: Emails not sent (Bounce rate) because they do not exist or due to problems with the server Open rate – the total number of users who opened the newsletter Users who did not open the newsletter Geographic location Low Where they opened the email – computer or mobile devices Clicks on links 11.
- You will respect and eliminate the losses Casualty report One of the basic commandments of email marketing is to take care of the user. And if they want to stop receiving your communications, you must allow it. That's why it's important to introduce an unsubscribe option for those who no longer want to remain subscribers . Remember that wanting more followers and subscribers is one thing, and spamming is quite another. Just like you should place the subscription form in a prominent place on your website, you should offer the opposite option in your emails.