Dragon Boat Festival, and Mid-Autumn Festival are all times when the market has strong consumption power. What preparations should be made before the big sales come? For example, you can use the layout of diversion products to collect more new customers or potential customer lists before the festival to increase the number of members and consumer experience. This way, you can vigorously harvest and obtain orders when the festival is approaching. . Therefore, the layout of schedule activities is a very important part. It must be coordinated with the market atmosphere, product mix and price operation of the industry to complete all layouts.
(3) Communication methods are divided into new customers (first contact), old customers (seen but not yet purchased), and existing customers (customers who have purchased).
For communication with new customers , main product appeals belgium mobile phone number list and main product functions. After all, customers don’t know you yet, so it’s pointless to keep communicating with them about discounts and promotions. Excessive discounts will also damage the value of your brand.
Existing customers can take advantage of it, and topics such as consumer experience, entry-level packages for newbies, first purchase deposits, etc. lower the threshold for entry.
For existing customers , you can use topics such as new product launches, star product upgrades, corporate spirit and social feedback to enhance the recognition of existing customers.
Sales-related marketing strategies can be carried out through advertising to effectively convert orders and increase revenue. As for brand value, product value, and information related to daily gossip and interactions with existing customers, content can be spread through LINE official accounts, LINE VOOM, social groups and other channels.
Marketing has always been people-oriented, and only by connecting with human nature can we resonate. Advertising is just a medium to spread information. The most important thing is the brand core and product value. This policy impact reminds us that we cannot put all our eggs in the same basket. We should focus more on social interaction and content marketing to expand brand awareness, accumulate potential customers and maintain the stickiness of old customers.