After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant doctor database Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
Stages of preparation for online promotion
Setting goals and objectives for promotion
Select specific goals for online promotion. This could be informing about the release of a new product or the launch of a promotion, stimulating demand, strengthening the brand's position in the eyes of the target audience, increasing customer loyalty, etc.
Be sure to break your goals down into tasks to clearly define what needs to be done to achieve them. This will help you choose the right strategy and effectively allocate your available resources.
SWOT analysis
Research your product using the SWOT method: identify its strengths and weaknesses, as well as determine potential threats and development opportunities.
SWOT analysis
Studying the target audience
Research your target audience: who are your potential clients, what are their problems, needs and requests, how do they live, what are their fears, etc. Segment potential buyers into groups, and then work out a detailed portrait of a typical participant for each of them.
Create a map of the interaction of a potential consumer with your product or service. Identify weak links in the chain – at what stage does the client stop being interested in the company and the product. Think over the possible solutions and implement them in order of importance.
Selecting communication channels
Identify lines of communication with potential and current consumers through which you will promote your products and services online.
Build a system for your customers that allows for smooth movement between selected communication channels without any delays at any stage. For example, a consumer received an email about an upcoming promotion and decided to participate in it, followed the link to the company's website, selected promotional items, paid for the purchase and received information about the order and delivery in an SMS.
Selection of promotion tools
They are selected based on the goals and objectives set. Try to choose the tools that are easy and convenient for you to work with: an intuitive and reliable platform for creating an online store website, services for collecting analytical data, advertising platforms that cover the target audience, etc.
The selection of promotion tools is also influenced by their cost, range of features, your personal preferences and their