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dge diagonally. And finally, the

Posted: Sun Dec 22, 2024 8:35 am
by siam00
visitor looks to the right again horizontally. Naturally, the landing page does not have to be exactly in the F or Z style, but if you are going to order a landing page design, then the main elements - texts and a call to action - are best placed according to these schemes.

How to order a landing page design correctly and australia email address list choose “your” model for the landing page?
Here, everything depends on the site's objectives. For example, you offer to download a book - this is the simplest offer for visitors, there won't be much text here. In this case, the Z model will do.

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If you need to convince a visitor to buy something, there will be more text – choose the F model for the page. In any case, focus on your ultimate goal – leads, and remember the psychology of page views.

Landing Page Design Examples
Order a landing page design. Eye tracking principles

The landing page from Mitel with an offer to download a book is built according to the F model. The structure is clear and effective. The visitor pays attention to the title, goes to the image and then reads the content, conveniently made in the form of a list. The call-to-action button also attracts attention, and the empty space does not make the page worse - on the contrary, it gives the visitor the opportunity to focus on what is important.

The Oz page, which is dedicated to the webinar, is also built on the F model.
There is also empty space here, which attracts the visitor to the text and to the form.

The Oracle Report page is built on the Z model.
The visitor first looks at the logo, then moves on to the photo. After that, he looks down diagonally and then to the call-to-action button. Moreover, the button is made in a contrasting color.

Order landing page design. Eye tracking in landing page design.

The Pay Scale page also uses the Z model.

The visitors' gaze moves from the logo to the headline, then to the text, and then to the capture form and call to action. The image of the paper airplane attracts attention to the headline, and the structured text is easy to read.

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Create effective landing pages
Eye movements when landing on a website are the same for all people: this is a psychological property. Using two simple eye tracking models when developing a landing page - F and Z, you will increase conversion several times. And do not forget about search engine optimization of the site . In the case of landing pages, it is much more difficult to advance in search, but we know several completely white methods. If you want to order a landing page design - write to us through the feedback form and we will develop a landing page with high conversio