As a result, informative content tends
Posted: Sun Dec 22, 2024 8:32 am
featured snippet for “what is the difference between cold brew and iced coffee?”
Informational keywords are typically higher up in the marketing funnel . This means people reach the buying stage sooner and are less likely to take action (e.g. make a purchase).
As a result, informative content tends to have a lower conversion rate. But it can help you build brand awareness. And become an authority in your niche.
2. Navigational
Search engines use navigational keywords to find a specific site or page.
When someone types the name of a website or brand into a search engine, they are performing a navigational search.
Here are some examples of navigation keywords:
YouTube
Semrush Blog
Where is Angelino's coffee?
The keyword "youtube" shows navigational intent in the Keyword Summary tool
The people behind these searches already know your company or product. And they want to find the right website or physical location to reach your products or services.
These keywords can be useful sources of organic malaysian numbers traffic when the brand or site is well-known and popular.
Naturally, you should rank highly for keywords that contain your brand name.
3. Commercial
People use commercial keywords to research specific brands, products or services. They may want to check reviews, compare products or look for discounts.
You can target these keywords with comparison
articles, list articles, reviews, or how-to articles. Depending on the specific keyword.
Here are some examples of commercial keywords:
Free coffee
Dunkin Iced Coffee Flavors
Peet's coldbrew vs starbucks coldbrew
The keyword "dog bone" shows commercial intent in the Keyword Summary tool
These keywords reveal a person's intention to purchase or engage in some type of commercial activity in the future. This can help you reach high-quality potential customers.
Informational keywords are typically higher up in the marketing funnel . This means people reach the buying stage sooner and are less likely to take action (e.g. make a purchase).
As a result, informative content tends to have a lower conversion rate. But it can help you build brand awareness. And become an authority in your niche.
2. Navigational
Search engines use navigational keywords to find a specific site or page.
When someone types the name of a website or brand into a search engine, they are performing a navigational search.
Here are some examples of navigation keywords:
YouTube
Semrush Blog
Where is Angelino's coffee?
The keyword "youtube" shows navigational intent in the Keyword Summary tool
The people behind these searches already know your company or product. And they want to find the right website or physical location to reach your products or services.
These keywords can be useful sources of organic malaysian numbers traffic when the brand or site is well-known and popular.
Naturally, you should rank highly for keywords that contain your brand name.
3. Commercial
People use commercial keywords to research specific brands, products or services. They may want to check reviews, compare products or look for discounts.
You can target these keywords with comparison
articles, list articles, reviews, or how-to articles. Depending on the specific keyword.
Here are some examples of commercial keywords:
Free coffee
Dunkin Iced Coffee Flavors
Peet's coldbrew vs starbucks coldbrew
The keyword "dog bone" shows commercial intent in the Keyword Summary tool
These keywords reveal a person's intention to purchase or engage in some type of commercial activity in the future. This can help you reach high-quality potential customers.