Catalog or product cards
The landing page should contain a description of the product. You can also attach a link to download the catalog (in pdf format). A full description and the ability to directly order can only be created on a full-size website. It is recommended to create a separate page for each product category, as well as implement a quick search function in the catalog.
Blog
With the help of the article office 365 database thematic section, you can achieve good results in website promotion. It is also recommended to implement the information category "Company Reviews" or place these materials on a separate page.
Manufacturing Marketing Tools
If you take into account all the above tips, you will be able to create a good website for your business. The main thing is to focus on your target audience and try to make the resource convenient, informative, attractive and functional.
SEO
The top 3-5 positions of search results are the most popular. If your resource is among them, then the customer base will constantly grow.
Let's look at the most important aspects of SEO:
Technical optimization
With the noindex and nofollow tags, you can hide unwanted information from search robots (for example, counters and buttons from indexing). However, customers should still see the text, so make sure to include the elements correctly on each page.
Removing duplicates
You need to remove all duplicates, as they negatively affect the site's ranking. If you don't want to delete duplicates, then at least hide them from indexing.
Resource Map
In order for search robots to quickly respond to the appearance of new pages, it is necessary to create and optimize an XML map. Moreover, this should be done at the stage of website development.
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Content Marketing
Customers can be interested in information. It is recommended to place it on the website, in social networks, and also deliver it to customers via mailing. To achieve maximum effect, it is necessary to use several platforms at once to communicate with the audience.
Let's look at the most important nuances of working with content that need to be taken into account when promoting a brand:
Facts
As mentioned earlier, customers need specific information: product descriptions, expert reviews, niche news. However, this is difficult to achieve. It is better to assign the task of creating texts to an employee of your company who knows the specifics of the niche and the needs of customers. Does the company not have such specialists? - Hire a copywriter and assign a professional consultant to him. Make sure that the author uses only reliable sources of information.
Implementing a Content Marketing Strategy
Commercial content
There is no need to hide your business interest. Many companies fill their websites with information, forgetting that the resource should increase sales. Do not hesitate to advertise your products, indicating their advantages.
Additional information
The more diverse the site content, the better. This will increase customer interest. Post video reviews, photos, broadcasts from production, drawings, 3D models on your resource. Do not neglect direct comparisons with your competitors, emphasizing the advantages of your product.
Remember that content is the foundation of a website and social media pages.
SMM