What is SMS Marketing and How to Use it for Your Business?
Posted: Sun Dec 22, 2024 8:29 am
Marketing your small business can take a lot of time and resources. As an independent retailer, it can be difficult to get attention for your marketing efforts due to social media algorithm updates and the sheer volume of emails most people receive on a daily basis.
SMS marketing, or text message marketing, is an easy way to reach your customers and get a much higher ROI. Customers love it too, with 70% of them agreeing that it’s a great way for businesses to get their attention.
In this article, we will see:
What is SMS Marketing?
The Benefits of SMS Marketing
How to Use SMS Marketing
SMS Marketing Strategies to Try
What is SMS Marketing?
Short Message Service (SMS) marketing is a form of marketing that businesses use to send promotions to their customers through text messages.
Benefits of SMS Marketing
SMS marketing has several advantages over other forms of digital marketing.
It's fast
SMS marketing is fast in more ways than one. Unlike social media or email taiwan contact number marketing, you don’t need to design images to accompany your content. Text messages also have a low character count, so you don’t have to write a lot. They’re quick and easy to produce and send.
Second, texts reach your recipients faster than an Instagram post or email would. Your customers receive instant notifications on their phone when they receive a text. Comparatively, they would have to take the extra step of opening a social media app or email client to see your other forms of marketing.
It has near perfect open rates
If you want people to open your messages, texting is the most effective way to do it. Marketing texts are opened 98% of the time , which is as close to a 100% rate as you can get. For comparison, a study by Mailchimp found that the average open rate for a marketing email is 21.3%.
It gets high response rates
Because SMS open rates are high, so are response rates. The average response rate for an SMS marketing message is 45%, while email click-through rates are typically as low as 7% . Customers are significantly more likely to click on a link sent via SMS than via email.
How to Use SMS Marketing
SMS marketing doesn’t have to be complicated. In fact, it’s even easier than email or social media marketing because it doesn’t require any design elements. Here’s what you need to do to get started with SMS marketing:
Get a list of customers you have permission to send messages to
In the United States and Canada, it is illegal to send text messages to people who have not given you explicit permission to do so. Before sending an SMS marketing campaign, make sure your recipient list has given you permission to send messages. Remove anyone whose permission status you cannot confirm. Loyalty software can help you collect customer information and ensure you remain compliant.
Use a tool to send your messages
You'll need software to help you automate sending your messages. There are services that only offer SMS marketing, but you can also opt for an integrated system like Lightspeed Loyalty .
A separate SMS marketing system would require you to upload a list of customer contact information and track your campaign data separately from all your other marketing initiatives. The benefit of choosing a loyalty program that integrates with your business management system is that you can collect information, manage data, and send your campaigns from the same place where you record sales.
SMS marketing, or text message marketing, is an easy way to reach your customers and get a much higher ROI. Customers love it too, with 70% of them agreeing that it’s a great way for businesses to get their attention.
In this article, we will see:
What is SMS Marketing?
The Benefits of SMS Marketing
How to Use SMS Marketing
SMS Marketing Strategies to Try
What is SMS Marketing?
Short Message Service (SMS) marketing is a form of marketing that businesses use to send promotions to their customers through text messages.
Benefits of SMS Marketing
SMS marketing has several advantages over other forms of digital marketing.
It's fast
SMS marketing is fast in more ways than one. Unlike social media or email taiwan contact number marketing, you don’t need to design images to accompany your content. Text messages also have a low character count, so you don’t have to write a lot. They’re quick and easy to produce and send.
Second, texts reach your recipients faster than an Instagram post or email would. Your customers receive instant notifications on their phone when they receive a text. Comparatively, they would have to take the extra step of opening a social media app or email client to see your other forms of marketing.
It has near perfect open rates
If you want people to open your messages, texting is the most effective way to do it. Marketing texts are opened 98% of the time , which is as close to a 100% rate as you can get. For comparison, a study by Mailchimp found that the average open rate for a marketing email is 21.3%.
It gets high response rates
Because SMS open rates are high, so are response rates. The average response rate for an SMS marketing message is 45%, while email click-through rates are typically as low as 7% . Customers are significantly more likely to click on a link sent via SMS than via email.
How to Use SMS Marketing
SMS marketing doesn’t have to be complicated. In fact, it’s even easier than email or social media marketing because it doesn’t require any design elements. Here’s what you need to do to get started with SMS marketing:
Get a list of customers you have permission to send messages to
In the United States and Canada, it is illegal to send text messages to people who have not given you explicit permission to do so. Before sending an SMS marketing campaign, make sure your recipient list has given you permission to send messages. Remove anyone whose permission status you cannot confirm. Loyalty software can help you collect customer information and ensure you remain compliant.
Use a tool to send your messages
You'll need software to help you automate sending your messages. There are services that only offer SMS marketing, but you can also opt for an integrated system like Lightspeed Loyalty .
A separate SMS marketing system would require you to upload a list of customer contact information and track your campaign data separately from all your other marketing initiatives. The benefit of choosing a loyalty program that integrates with your business management system is that you can collect information, manage data, and send your campaigns from the same place where you record sales.