What is a social media editorial calendar?

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If you're struggling to find direction on your social media, you're not alone. Lacking concrete goals for your posts makes them seem scattered and disorganized, and makes you feel like you've spent all your time on them for nothing. The question is almost inevitable: do you have an editorial calendar?

A social media editorial calendar solves these problems and more. In this post business seekers email database we'll tell you what it is, why you should have one, and how to turn your social media into business-boosting machines.

Keep reading because this may interest you:

What is an editorial calendar?
Why should every community manager use a social media calendar?
How to make a social media calendar?
Pro tips for a successful editorial calendar
What is an editorial calendar?
An editorial calendar is the secret weapon you need to boost your business online. Simply put, it’s the system your team uses to organize and streamline social media content across all of your channels.

Any platform is valid, as long as all social media content is summarized in one place. Your calendar should include important elements such as:

Days and times of publication
Objectives of each publication
Campaign details
Text and image details
Tabs for each social channel
There are great tools like Buffer or Hootsuite that help you manage and organize your content. These are great solutions, but they aren't necessary if you're just starting out. If you have the extra money, you might be better off boosting your posts to reach a wider audience.

We've designed a free social media content calendar template to get you started without having to shell out money for expensive software.


Why should every Community Manager use a social media calendar?
Without a calendar, your social media can look and feel pretty disastrous. You try to be strategic, but you end up posting whenever you feel like it or whenever you find a free moment.

Creating a social media posting calendar helps you create and plan content based on specific, long-term goals. With an overview of everything scheduled for your channels, it's much easier to create a balanced variety of posts that serve a specific purpose.

Goodbye to cat videos shared on a whim. Hello to a feed full of diverse, engaging, and relevant content.

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Whether you need to create one-off posts for special dates or a sales-focused series as part of a larger campaign, a calendar will ensure you never miss a beat.