First of all, decide what issues you want to solve with the help of CRM for a beauty salon. It is necessary not only to pay attention to such indicators as functionality, popularity of the system, but also to find out how much time it will take to implement it and train personnel. Calculate how much money you will have to invest in the project and how long it will take to pay off. We recommend considering the possibility of purchasing a domestic development, since fluctuations in exchange rates can significantly increase the total cost of a project to implement foreign software. You will save up to 50% of the time and money on implementation if you use 1C-based programs in your work with clients: then you just need to choose a CRM solution on the same platform.
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So, the product line with the fusion database functionality suitable for your beauty salon has been selected. It's time to move on to the next stage of implementation.
Conduct a tender of sorts among potential contractors. To do this, send them a letter with your wishes regarding the functionality, deadlines, cost of the project and the competencies of the partner company.
Immediately refuse to cooperate with those who responded to your letter only after a day: it seems that they also need similar software or its modification for successful work. Study the received answers and cross out from the list those who do not meet your requirements. Invite the rest to a meeting to personally see the solutions they offer.
Perhaps, during the first communication you will not see the system – you will be explained that it is necessary to prepare an exclusive development to solve your problems. Then ask the potential contractor to set the cost and terms in a unique commercial proposal. As soon as you have the latter in hand, study all the controversial points, so you can prepare specific questions for further communication.
We recommend giving preference to those suppliers who have experience in implementing such software and positive customer reviews. Let your managers contact the latter - you will receive the most reliable information about the quality of services.
Case: VT-metall
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Find out how
It is naive to believe that after you start using CRM for a beauty salon, sales will automatically increase. This system is just a tool that needs to be used correctly if you want to achieve your goal. Namely, you will have to teach your staff to work in the system. Usually, large suppliers have certified training centers where you can send your subordinates. Another option is also possible: group or individual training of employees on your premises.
The delivery set of the selected product must include the following main modules:
client registration log + application for masters and administrator;
marketing (SMS, email, source of attraction, telephony);
clients (contact base);
calls (statistics);
goods (name, quantity, price);
services (list of services and related products);
employees (schedule, salary, access, reports);
cash per day (key performance indicators for the day);
reports (one of the key modules, number of reports);
connected equipment (cash register, payment terminal, scales, solarium, etc.).
Usually this set is enough. But such a product function as artificial intelligence will help develop business, increase profits, enter new markets. Find out about this opportunity from the service provider!