Points to consider when writing Who we are on a website

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What you end up creating may depend on the design and development resources you have available. But one thing that is completely within your control as a marketer is making sure your content is true to your mission, vision, and values.

So how do you make your own story stand out? Start by following these simple steps, slowly and carefully:

1. Calculate everything your page will include
It's easy to start writing before you have a clear plan, thinking you can wing it and still do it efficiently.

This is a mistake.

Working without some sort of plan or outline means you're likely to miss details , betting email database waste time, and create a lower-quality page.

Therefore, the following must first be planned:

What sections will your page need?

Some of the most common sections are the mission statement , a brief description of the company , corporate history , and core values .

Who might you need to talk to for more information?

Look for subject matter experts and anyone with a long track record in your company who can help you complete the information you need.

How are you going to create the graphic part?

If you have a design team, this question is answered. If you are alone, you will have to figure out what you can do on your own.

Try not to overuse ostentation and complexity . Present yourself as you are, in the language you usually use, so that whoever reads you will be interested in you and what you sell.

2. Create a project checklist
At Esmartia we never start a project without a prior onboarding where we define the tasks to be carried out based on the established objectives. It is the best way to ensure that nothing is overlooked in any project or piece of content.

Before moving forward, make a list of all the steps you will need to complete when creating your page. Some things to keep in mind are:

Research
Collection of existing documents (such as documented mission statements and core values, if you already have them).
Write an outline
Prepare the text of the page
Designing the graphics
Review and edit
Publish the page
One way to create a simple checklist is to use Google Sheets, Excel, or Evernote.

3. Start with your statement of intent
Nowadays, people want to buy from companies they believe in. It is not always enough to just make a product and make it available to people.

Rather, in many industries (particularly apparel and food), customers want to feel like they're buying into a movement that says something about them .

For example, let's think about a company like Cocunat. They make products like shampoos or deodorants, where there is no shortage of competition and there are many options available for consumers who are concerned about price, among other things.

But unlike most of those alternatives, Cocunat has a unique mission: to create products that are safe to use, with no potentially harmful side effects to the environment or to oneself.