Evergreen Content: What It Is, How to Create It, and Examples
Posted: Wed Jan 22, 2025 3:41 am
But don't be scared. We haven't become a street food vendor or anything like that. And we don't expect you to become a veggie either .
Nothing of the sort.
Simply put, we are going to explain to you how to sow once to harvest many times.
And when we talk about Inbound Marketing, it is impossible to ignore evergreen content .
Do you know why? Because evergreen content, as it is also commonly known, will be responsible for attracting traffic to your website in a sustained manner over time.
In reality, to achieve a good content marketing strategy, it is essential to combine evergreen content with seasonal content. But we will tell you about that further down.
How do you see it? Appetizing, right?
Well, here we go.
What is evergreen content ?
Evergreen content is content that never becomes obsolete. In other words, it remains interesting over time and does not need updating because it is timeless.
It is advisable to tweak small details or change images from time to time because Google loves content updates, but in no case should we rewrite the entire article to ensure that the information it contains remains current.
In fact, evergreen content is designed to be viewed for many years. And, if we're talking about social media, it could even be reposted after a while or published on different days and at different times to reach more people without losing relevance.
So, in short, evergreen content is a type of content that never goes out of style.
How to create evergreen content for your marketing strategy?
Although it may seem a bit overwhelming at first, writing evergreen content is not as complicated as it seems.
You just need to keep in mind a few details:
Choose a topic that will be of interest to people who are in the first phase of purchasing.
The magic of Inbound Marketing: boy has a question, boy asks girl, girl tells him to look it up on the internet and… voila! Boys find you through an article that answers their question.
But be careful, for this to work you need to know your buyer very well . Know at&t email database what problems they have, what topics they would like to learn about and what content they might continue to consume over time.
And, based on all that information, you can build your content calendar.
Avoid recent reports or data that are pending validation.
When creating evergreen content , you should rely on proven or established information. No current trends or predictions that can be refuted.
The idea is to create content that lasts over time, remember?
And if you publish about new trends, it is easy that, at some point, you will have to correct or deny the information you have published.
Adapt your language to the audience you are addressing.
evergreen content
As we mentioned in point 1, evergreen content is usually consumed by people who are in the first stage of the funnel or purchasing process.
So, it will surely be the first contact they have with the subject and, therefore, the vocabulary used should be as simple as possible.
Without technicalities or sophisticated concepts.
Connect it with other content
We must bear in mind that evergreen content is designed to receive visits for many years, which is why it is a golden opportunity to direct users who have landed on it to other articles or sections of our website through internal links.
Let's say that evergreen content can become the hall of our website and, of course, once they have crossed the door, we will have to show them the rest of the house.
Don't you think?
Add a call to action
And finally, and following the idea expressed in the previous point, we must not miss the opportunity to include a call to action or CTA within this type of content.
The icing on the cake.
Those words that will turn the reader into something more: a lead , a client, a subscriber.
Let's not forget that these are articles that will receive a high flow of traffic for many years and we must take advantage of that.
Got it? Great, now that the content is clear, it's time to consider the format.
Examples of evergreen content
Beyond the typical blog article, there are countless options you can use to shape your evergreen content .
Here are some examples for inspiration:
Interviews
Ebooks
Lists of books, tools, etc.
Checklists or summary of the steps to follow to carry out an action
Case studies
Glossaries and definitions of concepts
Tutorials
Infographics
Podcasts
Videos
It all depends on the audience that is going to consume it. That is, if your buyer does not have time to read an entire article, offer them the information in the form of a podcast so they can listen to it while driving or doing other tasks.
And don't forget the grammar of the place where you're going to share it. That is, if you want to capture the attention of Instagram users, use a short video or infographic that conveys the simplified message and expands on the information in the copy.
Nothing of the sort.
Simply put, we are going to explain to you how to sow once to harvest many times.
And when we talk about Inbound Marketing, it is impossible to ignore evergreen content .
Do you know why? Because evergreen content, as it is also commonly known, will be responsible for attracting traffic to your website in a sustained manner over time.
In reality, to achieve a good content marketing strategy, it is essential to combine evergreen content with seasonal content. But we will tell you about that further down.
How do you see it? Appetizing, right?
Well, here we go.
What is evergreen content ?
Evergreen content is content that never becomes obsolete. In other words, it remains interesting over time and does not need updating because it is timeless.
It is advisable to tweak small details or change images from time to time because Google loves content updates, but in no case should we rewrite the entire article to ensure that the information it contains remains current.
In fact, evergreen content is designed to be viewed for many years. And, if we're talking about social media, it could even be reposted after a while or published on different days and at different times to reach more people without losing relevance.
So, in short, evergreen content is a type of content that never goes out of style.
How to create evergreen content for your marketing strategy?
Although it may seem a bit overwhelming at first, writing evergreen content is not as complicated as it seems.
You just need to keep in mind a few details:
Choose a topic that will be of interest to people who are in the first phase of purchasing.
The magic of Inbound Marketing: boy has a question, boy asks girl, girl tells him to look it up on the internet and… voila! Boys find you through an article that answers their question.
But be careful, for this to work you need to know your buyer very well . Know at&t email database what problems they have, what topics they would like to learn about and what content they might continue to consume over time.
And, based on all that information, you can build your content calendar.
Avoid recent reports or data that are pending validation.
When creating evergreen content , you should rely on proven or established information. No current trends or predictions that can be refuted.
The idea is to create content that lasts over time, remember?
And if you publish about new trends, it is easy that, at some point, you will have to correct or deny the information you have published.
Adapt your language to the audience you are addressing.
evergreen content
As we mentioned in point 1, evergreen content is usually consumed by people who are in the first stage of the funnel or purchasing process.
So, it will surely be the first contact they have with the subject and, therefore, the vocabulary used should be as simple as possible.
Without technicalities or sophisticated concepts.
Connect it with other content
We must bear in mind that evergreen content is designed to receive visits for many years, which is why it is a golden opportunity to direct users who have landed on it to other articles or sections of our website through internal links.
Let's say that evergreen content can become the hall of our website and, of course, once they have crossed the door, we will have to show them the rest of the house.
Don't you think?
Add a call to action
And finally, and following the idea expressed in the previous point, we must not miss the opportunity to include a call to action or CTA within this type of content.
The icing on the cake.
Those words that will turn the reader into something more: a lead , a client, a subscriber.
Let's not forget that these are articles that will receive a high flow of traffic for many years and we must take advantage of that.
Got it? Great, now that the content is clear, it's time to consider the format.
Examples of evergreen content
Beyond the typical blog article, there are countless options you can use to shape your evergreen content .
Here are some examples for inspiration:
Interviews
Ebooks
Lists of books, tools, etc.
Checklists or summary of the steps to follow to carry out an action
Case studies
Glossaries and definitions of concepts
Tutorials
Infographics
Podcasts
Videos
It all depends on the audience that is going to consume it. That is, if your buyer does not have time to read an entire article, offer them the information in the form of a podcast so they can listen to it while driving or doing other tasks.
And don't forget the grammar of the place where you're going to share it. That is, if you want to capture the attention of Instagram users, use a short video or infographic that conveys the simplified message and expands on the information in the copy.