Quality and range of services
Posted: Wed Jan 22, 2025 3:33 am
Even if your advertising campaign is perfectly thought out and its budget is huge, it will not bring the desired result if the services sold are of low quality and clients do not feel comfortable in your establishment. Therefore, if the salon has been operating for a couple of months, but the flow of clients is still insufficient, it means that either you have unqualified staff or a low level of service.
Before you start attracting clients to your beauty salon, make sure that the services you provide meet the needs of a modern woman. For example, there is currently no division of hairdressers into male and female masters. A specialist must be multidisciplinary, and periodically take advanced training courses, participate in trainings, and professional competitions.
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"Promotions to attract mom database customers: from classics to outrageous"
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When opening your own beauty salon, it is important not only to provide hairdresser, makeup artist, nail technician services, but also to perform medical procedures. Offering body, hair, hand, and face care, you will give the consumer more than your direct competitors.
As for the premises in which the salon is located, the following factors may put off clients:
dirt in the room, broken air conditioners;
the craftsmen work on old equipment;
The chairs are placed near open windows through which clients can be seen by passers-by. Each person wants to be in complete privacy during cosmetic procedures;
The beauty salon employees are not trustworthy and eat at their workplace. It would be best if a special tea area was created in the lobby, where the visitor and the master could enjoy a cup of aromatic coffee while waiting, for example, when dyeing hair.
Compliance with sanitary standards is your main task if you want to attract a flow of clients for a manicure. To ensure that visitors not only come to you regularly, but also recommend your salon to their friends, it is worth providing high-quality services in a comfortable environment. Let this be a kind of business card of your beauty salon.
Attracting customers using the Internet
Home-based professionals are a real problem for beauty salons, as they take away some of their customers. However, this situation can be overcome by properly attracting customers to your beauty salon via the Internet. Just implement and use the methods below.
Own representative website . It should contain information about the services provided, the qualifications of the specialists, the latest methods used, and the approximate price of the work. It will be easier for a person to make an appointment if he or she is familiar with your price list. It is worth noting that in the beauty industry, the high price of services can play into your hands: it will attract wealthy clients. Make it so that a person can make an appointment for procedures online. The fact is that about 30% of your clients do not like to call and arrange a visit offline. Add a map to the site with a diagram that will describe in detail how to get to you.
Social networks . Create a beauty salon page on social networks: Vkontakte, Facebook, Google+, Odnoklassniki, Twitter and don't forget about Instagram. It is not enough to simply organize pages, it is important to add relevant information to them that can interest the target audience.
Social Media Promotion
Source: shutterstock.com
For example, you can make posts about the latest techniques used in your salon, post the work schedule of the masters, inform subscribers about promotions, discounts, and the company's social activities. Also, do not forget to post photos of visitors before and after procedures.
Landing pages . A landing page is necessary when holding promotions, collecting information about clients. On such a page, the visitor is offered to sign up for a free first procedure, take a course of unusual massage, and so on.
Hidden advertising . Order an advertising article that will be written and posted in social groups by a well-known blogger in your city.
To attract clients to your beauty salon, mark it on Google, Yandex, Wikimapia maps. This will make it easier for clients who use targeted applications to find your company.
Before you start attracting clients to your beauty salon, make sure that the services you provide meet the needs of a modern woman. For example, there is currently no division of hairdressers into male and female masters. A specialist must be multidisciplinary, and periodically take advanced training courses, participate in trainings, and professional competitions.
Read also!
"Promotions to attract mom database customers: from classics to outrageous"
Read more
When opening your own beauty salon, it is important not only to provide hairdresser, makeup artist, nail technician services, but also to perform medical procedures. Offering body, hair, hand, and face care, you will give the consumer more than your direct competitors.
As for the premises in which the salon is located, the following factors may put off clients:
dirt in the room, broken air conditioners;
the craftsmen work on old equipment;
The chairs are placed near open windows through which clients can be seen by passers-by. Each person wants to be in complete privacy during cosmetic procedures;
The beauty salon employees are not trustworthy and eat at their workplace. It would be best if a special tea area was created in the lobby, where the visitor and the master could enjoy a cup of aromatic coffee while waiting, for example, when dyeing hair.
Compliance with sanitary standards is your main task if you want to attract a flow of clients for a manicure. To ensure that visitors not only come to you regularly, but also recommend your salon to their friends, it is worth providing high-quality services in a comfortable environment. Let this be a kind of business card of your beauty salon.
Attracting customers using the Internet
Home-based professionals are a real problem for beauty salons, as they take away some of their customers. However, this situation can be overcome by properly attracting customers to your beauty salon via the Internet. Just implement and use the methods below.
Own representative website . It should contain information about the services provided, the qualifications of the specialists, the latest methods used, and the approximate price of the work. It will be easier for a person to make an appointment if he or she is familiar with your price list. It is worth noting that in the beauty industry, the high price of services can play into your hands: it will attract wealthy clients. Make it so that a person can make an appointment for procedures online. The fact is that about 30% of your clients do not like to call and arrange a visit offline. Add a map to the site with a diagram that will describe in detail how to get to you.
Social networks . Create a beauty salon page on social networks: Vkontakte, Facebook, Google+, Odnoklassniki, Twitter and don't forget about Instagram. It is not enough to simply organize pages, it is important to add relevant information to them that can interest the target audience.
Social Media Promotion
Source: shutterstock.com
For example, you can make posts about the latest techniques used in your salon, post the work schedule of the masters, inform subscribers about promotions, discounts, and the company's social activities. Also, do not forget to post photos of visitors before and after procedures.
Landing pages . A landing page is necessary when holding promotions, collecting information about clients. On such a page, the visitor is offered to sign up for a free first procedure, take a course of unusual massage, and so on.
Hidden advertising . Order an advertising article that will be written and posted in social groups by a well-known blogger in your city.
To attract clients to your beauty salon, mark it on Google, Yandex, Wikimapia maps. This will make it easier for clients who use targeted applications to find your company.