A Lookalike Audience, also known as a similar audience, is a feature offered by various advertising platforms to create audiences whose user profiles are similar to those that make up the segmentation you already use for your ads.
An effective way to avoid the slide of potential customers who are not familiar with your brand is to use custom audiences. With Lookalike Audiences, you can target those Instagram users for whom you already have some data, according to the following categories:
Customer file. Through email addresses, phone numbers or bahrain whatsapp number database any information that has been acquired from potential customers.
Website traffic. People who visited your website, blog or a specific landing page.
App Activity – These are users who have interacted with your app in some way.
Engagement: Users who are engaged with your content on Instagram or Facebook.
Tips for Success with Instagram Story Ads
Now that you know more about the Instagram Story Ads feature, we're sharing some effective tips that will help you succeed with your ads.
Dare to Experiment
Videos capture users' attention at least 5 times more than static images. This is because attention spans are much shorter these days than they used to be.
Integrating audiovisual content into your stories is essential if you want your ads to work: use video to easily overcome attention deficit and keep users interested.