Are sales metrics important in evaluating the success of a social media program?

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In relation to this question, one may think a little about whether considering sales is a good way to measure the good development of a communication strategy on social networks. Only 32% considered the sales factor important, and 24% stated that the level of sales was a key factor in evaluating the communication strategy.

Do social media data and analytics impact a company's social media marketing strategy?
In this case, 50% of the survey respondents agreed that the marketing strategy is affected , while 38% said that the data does have an impact, but not in a decisive way.

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What are the most common objectives of social media programs?
For the majority of respondents, the main objectives of a social media argentina whatsapp number database strategy are: brand awareness, website traffic, and audience reach . Brand awareness was designated by 71% of respondents as the main objective of the communication strategy.

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With the data provided by these surveys, you can review what your own goals are, or whether you are making the right choice in your social media strategy. Challenges constantly arise in this area and you must be prepared to deepen your strategy or implement changes when necessary.