Integrated enterprise
Posted: Wed Jan 22, 2025 3:14 am
The complex, or its more elegant name – beauty and health center, combines medical and aesthetic departments. The share of complex enterprises is from 3 to 10%, but this segment is rapidly expanding.
The concept of interchangeable goods
Source: unsplash.com
The basic arrangement of an integrated enterprise includes:
hairdressing business owner database can help salon with 3 work places;
equipped workplace for a nail artist;
podiatry office (the specialist must have a medical license);
one or more facial cosmetology offices (the specialist must have a medical license);
a body correction office or department (the specialist must have a medical license);
aesthetic care office;
treatment room;
examination and consultation room.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The most profitable structural expansions of a complex enterprise include:
catering establishments (cafes or healthy food restaurants);
fitness club, mainly with a swimming pool;
service centers providing repair, rental, dry cleaning, etc. services. To develop in this area, you need to first familiarize yourself with all the specifics of the business.
Local Enterprise of Beauty Industry (PEI)
A local beauty industry enterprise is a structural unit of business in another industry. Since PIK belongs to one of three types of beauty organizations: a beauty salon, a cosmetic center or a complex, it is extremely difficult to determine the market segment it occupies.
A beauty industry enterprise has characteristics that depend on the characteristics of its core business.
If PIK is part of a sports club:
it is important to truly match the level of the fitness club;
It is mandatory to work with the same computer program as in the fitness club. Otherwise, it is difficult to process visitor records;
corporate training is required so that the club's employees can correctly and beautifully advertise the salon's services;
It is necessary to launch joint marketing campaigns between the salon and the club – joint subscriptions, discount programs, etc.
If PIK is part of an elite store structure:
possible placement in a perfume and cosmetics boutique;
it is possible to place the product in a highly specialized boutique of elite clothing (for example, designer clothing for ladies with curvy figures);
To increase the frequency and duration of customer interaction with brands, the goods in the boutique should be freely available;
requires a gradual expansion and commissioning. The opening of the PIK occurs in the 3rd-5th month after the launch of the boutique. At the initial stages, the key tasks of the store are to attract the target audience and conduct primary marketing research, on the basis of which the PIK will be created.
dual training of personnel units is necessary. Alternating work of employees as a seller and administrator will allow providing the client with up-to-date information about goods or services from any work place.
If the PIC is part of the structure of the housing complex's service area:
The opening of PIK is significantly beneficial for the owners of the housing complex, since the salon significantly increases the base cost of apartments;
to plan a place for a residential complex, it is preferable to find a residential complex that is in the initial stages of construction;
Residents of the residential complex will make up the main flow of clients of the salon (more than 90%);
advertising and marketing programs must be linked to the residential complex;
The locations and formats of advertising placement inside the residential complex (stands, posters, etc.) are fixed in the contract.
It is also possible to place a beauty salon:
at dermatovenereological dispensaries;
in women's consultations;
in departmental clinics;
in the structure of the hotel business.
The concept of interchangeable goods
Source: unsplash.com
The basic arrangement of an integrated enterprise includes:
hairdressing business owner database can help salon with 3 work places;
equipped workplace for a nail artist;
podiatry office (the specialist must have a medical license);
one or more facial cosmetology offices (the specialist must have a medical license);
a body correction office or department (the specialist must have a medical license);
aesthetic care office;
treatment room;
examination and consultation room.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The most profitable structural expansions of a complex enterprise include:
catering establishments (cafes or healthy food restaurants);
fitness club, mainly with a swimming pool;
service centers providing repair, rental, dry cleaning, etc. services. To develop in this area, you need to first familiarize yourself with all the specifics of the business.
Local Enterprise of Beauty Industry (PEI)
A local beauty industry enterprise is a structural unit of business in another industry. Since PIK belongs to one of three types of beauty organizations: a beauty salon, a cosmetic center or a complex, it is extremely difficult to determine the market segment it occupies.
A beauty industry enterprise has characteristics that depend on the characteristics of its core business.
If PIK is part of a sports club:
it is important to truly match the level of the fitness club;
It is mandatory to work with the same computer program as in the fitness club. Otherwise, it is difficult to process visitor records;
corporate training is required so that the club's employees can correctly and beautifully advertise the salon's services;
It is necessary to launch joint marketing campaigns between the salon and the club – joint subscriptions, discount programs, etc.
If PIK is part of an elite store structure:
possible placement in a perfume and cosmetics boutique;
it is possible to place the product in a highly specialized boutique of elite clothing (for example, designer clothing for ladies with curvy figures);
To increase the frequency and duration of customer interaction with brands, the goods in the boutique should be freely available;
requires a gradual expansion and commissioning. The opening of the PIK occurs in the 3rd-5th month after the launch of the boutique. At the initial stages, the key tasks of the store are to attract the target audience and conduct primary marketing research, on the basis of which the PIK will be created.
dual training of personnel units is necessary. Alternating work of employees as a seller and administrator will allow providing the client with up-to-date information about goods or services from any work place.
If the PIC is part of the structure of the housing complex's service area:
The opening of PIK is significantly beneficial for the owners of the housing complex, since the salon significantly increases the base cost of apartments;
to plan a place for a residential complex, it is preferable to find a residential complex that is in the initial stages of construction;
Residents of the residential complex will make up the main flow of clients of the salon (more than 90%);
advertising and marketing programs must be linked to the residential complex;
The locations and formats of advertising placement inside the residential complex (stands, posters, etc.) are fixed in the contract.
It is also possible to place a beauty salon:
at dermatovenereological dispensaries;
in women's consultations;
in departmental clinics;
in the structure of the hotel business.