7 inspiring examples of unique selling propositions

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Notice how the Unique selling proposition of these two airlines varies:



Turkish Airlines bases its message on destination coverage.
Unique Selling proposition - turkish airlines



While Emirates puts the focus on the safety and comfort of its passengers
Unique Selling proposition - emirates airlines



Two different strategies aimed at two different audiences.

But there are many aspects that you can highlight in a Unique Selling ameriplan email list Proposition. Let's look at the slogans of some brands that you surely know:

'Maximum Quality Within Your Reach'. In this case, the 'Lo Monaco' mattress group wants to highlight the quality of its products .


'I'm not stupid'. The well-known Mediamarkt slogan that claims that its products offer the best quality-price ratio .


' The world's largest store'. In this Unique Selling Proposition, Amazon wants to highlight the large stock of products it has.


Apple's famous ' Think different' refers to its creativity to innovate . But you only have to take a look at its website to see how each of the products has a UPS that highlights its main benefit , such as the 'Genius and finesse' with which they present the new MacBook Air .


Or how the question ' Do you like driving?' positions BMW cars as exclusive, high-end products.


In short, the Unique Selling Proposition is a great tool to differentiate yourself from your competitors, but to do so you need to know your company's strengths and weaknesses very well, as well as those of your competition.