1. Storytelling builds memories
At a young age, our parents read us nursery rhymes with morals, designed email database lists australia to help us grow into better people. These life lessons are told in story format because they are more interesting, entertaining, and memorable. The impact stories have on us doesn’t change much as we grow older—strategically crafted storytelling will build the memories you want to keep with your readers and listeners.
Storytelling is tactile, stories help people see, hear and in some cases taste. In short, feel the message. The key concept is therefore to be able to focus your storytelling around important messages and invite users to take action! This concept brings us to point number two.
2. Storytelling motivates people
Think about what you want your audience to do: for example, if your primary call to action is for stories to help people remember things, it might be helpful to tell a slightly embarrassing story using a tongue-in-cheek tone. Stories are a natural fit for marketing, as is having a moral. But be careful, always make sure you know what your audience wants: knowing your audience helps ensure your story builds real relationships.