How to manage a project using numbers to make it work!
Posted: Sun Dec 22, 2024 8:23 am
I'll be completely honest with you: digital strategy is a very serious matter, it's as important as keeping your project or business afloat, it depends 100% on this concept.
I don't know about you, but for me it's the main concern.
In this article I am trying to give you an overview of this process and, to do so, I have divided it into several parts:
In the first one, I'm going to briefly tell you how each online marketing channel works and what you can expect from it.
I will then teach you how to calculate the profitability of each channel and I will also tell you what the standard conversion and acquisition data are for each channel, as well as their profitability.
To top it off, I'm going to teach you how to indian email database improve metrics, that is, how to improve the turnover and profitability of all channels.
Yes, I know, it sounds exciting and when you get down to it, it will be even more exciting!
How does each channel work within online marketing?
To know what you can expect from each online marketing channel, you need to understand each one of them, and that is precisely what I am going to tell you about the classic online marketing channels, let's see what you think.
What can I expect from SEO?
Web positioning is usually the primary acquisition channel for almost any project, which means that it is the one that will give you the most traffic and revenue.
In fact, for a normal store with a normal average ticket (approximately €60 per order) it usually carries 60-70% of the traffic and usually takes 70-80% of the total sales .
Precisely for that reason, I put it first on the list.
You can expect growth from SEO starting in the fourth to sixth month of work.
And don't dream of achieving anything if you don't dedicate at least one to two hours a day to medium or low-competition projects.
That is, it will be 2 hours a day per month, for 22 working days that each month has, about 44 hours, which is a long work week per month.
I don't know about you, but for me it's the main concern.
In this article I am trying to give you an overview of this process and, to do so, I have divided it into several parts:
In the first one, I'm going to briefly tell you how each online marketing channel works and what you can expect from it.
I will then teach you how to calculate the profitability of each channel and I will also tell you what the standard conversion and acquisition data are for each channel, as well as their profitability.
To top it off, I'm going to teach you how to indian email database improve metrics, that is, how to improve the turnover and profitability of all channels.
Yes, I know, it sounds exciting and when you get down to it, it will be even more exciting!
How does each channel work within online marketing?
To know what you can expect from each online marketing channel, you need to understand each one of them, and that is precisely what I am going to tell you about the classic online marketing channels, let's see what you think.
What can I expect from SEO?
Web positioning is usually the primary acquisition channel for almost any project, which means that it is the one that will give you the most traffic and revenue.
In fact, for a normal store with a normal average ticket (approximately €60 per order) it usually carries 60-70% of the traffic and usually takes 70-80% of the total sales .
Precisely for that reason, I put it first on the list.
You can expect growth from SEO starting in the fourth to sixth month of work.
And don't dream of achieving anything if you don't dedicate at least one to two hours a day to medium or low-competition projects.
That is, it will be 2 hours a day per month, for 22 working days that each month has, about 44 hours, which is a long work week per month.