Ads Manager: effective account optimization
Posted: Tue Jan 21, 2025 10:32 am
Creating ads from scratch is identical in both Ads Manager and Facebook Power Editor, but what happens when you try to quickly generate variations?
When you duplicate an existing ad in Ads Manager, Facebook populates a nifty little screen.
While it's nice to know you're about to spend money, having to click through purchase options every time you want to run an A/B test might be cumbersome for some.
With Power Editor, that's not the case.
All you need to do is select the ad(s) you want to duplicate and qatar whatsapp resource designate which campaign and ad set you want the things you've already determined to be in (or you can create new ones):
Once your new ad variants are tailored to your liking, all you need to do is hit the “Review Draft Assets” button at the top of the Power Editor UI.
Outside of ad testing, optimization on Facebook is all about audience, bidding, and budget management. While Power Editor is the perfect tool for creating an account and efficiently generating creative, Ads Manager is equally great for admiring your handiwork and making high-level adjustments.
As we mentioned previously, the Account Overview tab in Ads Manager gives you a more intuitive overview of your account.
From there, you can quickly explore groups of campaigns based on your common goal and modify budgets/adjust bids based on performance over a given period.
If something doesn't work as planned, Ads Manager will let you know.
So as you may have already figured out, the best way to manage your Facebook account is to combine Ads Manager (overview and optimization) and Power Editor (creation) into your workflow, or so we recommend. However, what we're interested in here is talking about how to use Power Editor, so we've provided some instructions below.
[Tweet “One of the great benefits of Power Editor is that it helps you divide your ad spend evenly and makes it much easier to organize your ads and campaigns.”]
When you duplicate an existing ad in Ads Manager, Facebook populates a nifty little screen.
While it's nice to know you're about to spend money, having to click through purchase options every time you want to run an A/B test might be cumbersome for some.
With Power Editor, that's not the case.
All you need to do is select the ad(s) you want to duplicate and qatar whatsapp resource designate which campaign and ad set you want the things you've already determined to be in (or you can create new ones):
Once your new ad variants are tailored to your liking, all you need to do is hit the “Review Draft Assets” button at the top of the Power Editor UI.
Outside of ad testing, optimization on Facebook is all about audience, bidding, and budget management. While Power Editor is the perfect tool for creating an account and efficiently generating creative, Ads Manager is equally great for admiring your handiwork and making high-level adjustments.
As we mentioned previously, the Account Overview tab in Ads Manager gives you a more intuitive overview of your account.
From there, you can quickly explore groups of campaigns based on your common goal and modify budgets/adjust bids based on performance over a given period.
If something doesn't work as planned, Ads Manager will let you know.
So as you may have already figured out, the best way to manage your Facebook account is to combine Ads Manager (overview and optimization) and Power Editor (creation) into your workflow, or so we recommend. However, what we're interested in here is talking about how to use Power Editor, so we've provided some instructions below.
[Tweet “One of the great benefits of Power Editor is that it helps you divide your ad spend evenly and makes it much easier to organize your ads and campaigns.”]