In recent weeks we have continued working on our Call Center membership recruitment campaigns for NGOs, with the handicap of the coronavirus pandemic and the new location of our professionals in the teleworking modality.
Not only that, we also had to increase the student database team of telephone recruiters, based on teleworking and the options that the market can provide. For this reason, we conducted candidate interviews by videoconference. Later, we carried out an analysis of their online sales and virtual recruitment capabilities, a new territory in terms of human resources.
Contents [ hide ]
1 Campaign objective for this NGO:
2 Tools and techniques: Telemarketing aimed at NGOs.
3 Challenge to be achieved by the Call Center:
4 Campaign development.
5 Results of fundraising campaign for NGOs.
Campaign objective for this NGO:
Recruitment of partners and donors.
Tools and techniques: Telemarketing aimed at NGOs.
The service provided was the issuing of calls for membership recruitment for one of the most well-known and internationally influential independent global organizations.
Challenge to be achieved by the Call Center:
Acquisition of 550 new members during the month of March. The changes in the way teleworking is carried out and the technological challenges associated with this new modality must be taken into account.
Campaign development.
To achieve the proposed objectives, a total of 2,880 hours of production were used, translating into 85% of the month in teleworking.
One of our strengths is that we have a highly segmented database , made up of people who have signed different active campaigns.
We were able to identify the interest and affinity of these people with the values of this NGO and we managed to convert a large number of them into members with a voice and vote within it.
The monthly fees with which they can collaborate are different, depending on the economic capacity of each individual and family and can vary between €9 and €30-50/month. The target audience contacted has shown interest and willingness to sign up through our phone calls.
Many people expressed their joy at the news of the progress being made by this non-governmental organisation and their desire to collaborate to increase the scope of the actions launched and supported by more than 7 million people.
In these complicated times, where every family goes through difficult economic or social moments, we are proud to find in people the ability to be supportive of others, supporting different causes such as:
Provide medical supplies to professionals who care for infected people
Refugees in need of a home during the pandemic
Continue defending victims of gender violence
One of the major transformations that telemarketing techniques are undergoing is its connection with other fundraising techniques.
Using the telephone as a communication channel perfectly combines and complements other fundraising techniques, thus offering us the possibility of helping our clients meet their objectives.
Results of fundraising campaign for NGOs.
Considering the impact on the economy of most Spanish households, it has been a real challenge to achieve the proposed results. The month has ended successfully, exceeding the objectives set of attracting 550 members and having the opportunity to provide the support that our client needed.