Jester: Old Spice
Posted: Tue Jan 21, 2025 10:07 am
Nike's marketing is built on stories of famous people and ordinary customers who work hard and achieve success despite all the difficulties.
Nike Advertising
Source: unsplash.com
The company's philosophy is clear from its slogans: "Just do it" and "There is no limit."
Pros: The main how does cash app work goal of this archetype is to overcome challenges, and everyone can relate to this. We always celebrate Nike's victories, despite the fact that it is already the largest sportswear brand in the world.
Disadvantages: If overdone, the Hero can turn into an impudent and overly aggressive villain, so many fans of sneakers may go to competitors: Adidas and Puma.
Jester: Old Spice
Perfume advertising often suffers from excessive pretentiousness, which causes ridicule. In this context, the cheeky and humorous Old Spice ad looks incredibly fresh and tempting.
Benefits: Jester's funny content grabs attention and engages audiences, and encourages sharing. The video, which inspired the Old Spice comedy ad, has received over 60 million views on YouTube
Disadvantages: Not every company can be funny, and if you joke all the time, you may not be taken seriously.
Nice guy: ASOS
ASOS is a brand that does a great job of being friendly and close to its customers. It actively uses social media, posts funny memes and demonstrates closeness to its customers. Considering that ASOS is an international giant in the fashion industry, this is not an easy task.
Pros: The Devil Wears Prada showed us that the fashion industry can be quite hostile. However, ASOS has managed to instill a sense of welcoming and closeness in its customers, allowing them to share the brand’s posts and post photos of themselves without fear of being judged.
Disadvantages: If you try to look ordinary, it is difficult to position yourself as an innovator. While this approach can be useful in some industries, in high tech it can be suicidal.
Parent: Volvo
Volvo, the car manufacturer, shows concern for its customers by developing safe cars and using materials that are environmentally friendly. And what's especially great is that manufacturers started doing this long before concern for the environment became popular.
Parent - Volvo
Source: unsplash.com
Advantages: Customers favor companies that do something good for the world and try to improve it. When we buy products from such a manufacturer, we ourselves feel better.
Disadvantages: Some may find it old-fashioned. Also, if the company's words don't match its actions, it can make customers feel manipulated.
Nike Advertising
Source: unsplash.com
The company's philosophy is clear from its slogans: "Just do it" and "There is no limit."
Pros: The main how does cash app work goal of this archetype is to overcome challenges, and everyone can relate to this. We always celebrate Nike's victories, despite the fact that it is already the largest sportswear brand in the world.
Disadvantages: If overdone, the Hero can turn into an impudent and overly aggressive villain, so many fans of sneakers may go to competitors: Adidas and Puma.
Jester: Old Spice
Perfume advertising often suffers from excessive pretentiousness, which causes ridicule. In this context, the cheeky and humorous Old Spice ad looks incredibly fresh and tempting.
Benefits: Jester's funny content grabs attention and engages audiences, and encourages sharing. The video, which inspired the Old Spice comedy ad, has received over 60 million views on YouTube
Disadvantages: Not every company can be funny, and if you joke all the time, you may not be taken seriously.
Nice guy: ASOS
ASOS is a brand that does a great job of being friendly and close to its customers. It actively uses social media, posts funny memes and demonstrates closeness to its customers. Considering that ASOS is an international giant in the fashion industry, this is not an easy task.
Pros: The Devil Wears Prada showed us that the fashion industry can be quite hostile. However, ASOS has managed to instill a sense of welcoming and closeness in its customers, allowing them to share the brand’s posts and post photos of themselves without fear of being judged.
Disadvantages: If you try to look ordinary, it is difficult to position yourself as an innovator. While this approach can be useful in some industries, in high tech it can be suicidal.
Parent: Volvo
Volvo, the car manufacturer, shows concern for its customers by developing safe cars and using materials that are environmentally friendly. And what's especially great is that manufacturers started doing this long before concern for the environment became popular.
Parent - Volvo
Source: unsplash.com
Advantages: Customers favor companies that do something good for the world and try to improve it. When we buy products from such a manufacturer, we ourselves feel better.
Disadvantages: Some may find it old-fashioned. Also, if the company's words don't match its actions, it can make customers feel manipulated.