Dynamic ads have allowed us to engage customers more easily by choosing the most relevant creatives for them. The initial results have exceeded all expectations. The performance has been very positive on mobile , a very important and growing area where we are currently seeing a 2x higher conversion rate.
Facebook dynamic ads let you promote relevant products by showing them to uk business email list shoppers browsing your product catalog on your website or mobile app.
Scalability: Promote all your products using unique creatives without having to set up each individual ad
Continuity: Set up your campaigns once and reach people continuously with the right product at the right time
Cross-device delivery: Reach people with ads on all the devices they use, regardless of your business's original touchpoint.
High relevance: Show people ads related to products they are interested in to increase their likelihood of purchasing
Here's how to do it
Upload your catalog. A product catalog, also known as a product listing, is a list of products that you want to advertise on Facebook. Each product in the list has specific characteristics, such as product ID, description, landing page URL, image URL, availability, etc., that can be used to create an ad.
Set up your tracking pixel. Place the Facebook pixel on your website (or Events App if you have an app) and edit it to record when products are viewed, added to cart, or purchased.