But let's get back to the idea of ​​the local community lead magnet.

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Do you want a beautiful and functional form like Huoneistokeskus's? Talk to our conversion specialists and we'll figure out the best way to screen applicants for you.

Real Estate Conversion Idea 8 - Create Lead Magnets for the Local Community
Remember the VIP list idea I gave in idea number 1?

A lead magnet is something you give away in exchange for people's contact information. vp administration email database Most often, this is an email address, so you can keep in touch and convert the potential customer into a paying customer.

Distributing lead magnets on social media or through digital advertising will build your VIP list.



Before purchasing a home, buyers should thoroughly research the neighborhood in which they will live.

10 real estate conversion ideas to strongly close your 2022- Create local community lead magnets (Firstteam.com)
Real Estate Conversion Idea: Create Lead Magnets for the Local Community (Firstteam.com)
This research ranges from walking scores (access to necessities or walking) and driving scores (access to necessities or driving) to crime statistics and school grades.

You can create a lead magnet that provides each and every statistic related to the neighborhood your buyer is interested in. When people start to imagine themselves living in a neighborhood, you'll be one step closer to closing the deal.

What other lead magnet ideas are there?

Checklist for buying or selling a home
House hunting checklist
Home Evaluation Consultation (One of the Most Popular Real Estate Conversion Tactics)
Home quiz games (e.g., "Visit your dream home and we'll tell you if it fits your budget.")
How-to eBook (e.g., “How to Stage a Home” for Sellers and “How to Find a Good Agent” for both Buyers and Sellers)
Real Estate Conversion Idea 9 - Tips for Homeowners Before Selling Their Homes
Homeowners decide to sell their home months before listing it, so create and capture the seller's interest before they even think about selling their home.

For example, real estate agency Homelight has some very insightful blog ideas:

11 Real Estate Tips to Sell Your First Home Like You've Done It Before
Should I Sell My House Now or Wait? In 2023, There's No Need to "Panic Sell"
Refinancing Your Mortgage vs. Selling Your Home in 2023
Just to name a few and stir the brains of creatives.

What works really well within these blogs are free tools like the Housing Affordability Calculator or Down Payment Calculator for buyers, and the Commission Calculator or Net Income Calculator for sellers. And if you or your client are selling to a real estate investor, a short-term rental calculator would help demonstrate the value of your listing.

You can provide so much added value that your potential buyers and sellers will want to stay with you throughout the entire buying or selling process.

Real Estate Conversion Idea 10 - A Lead Capture Form But Better
We’ve been talking about chatbots, online lead capture robots, dynamic forms, automatic lead retargeting, and all that good stuff. All of these tools should give you an idea of ​​why they’re better than your traditional lead capture form.

It all comes down to two things: speed and quality.

These interactive tools allow your visitors to communicate with you more quickly, better understand what you do, and receive the information they want more quickly. Ultimately, this means that you receive more valuable information from your visitors and get higher-quality leads.

Are you looking for more property conversion ideas?
Read our real estate website conversion guide , where we aim to help you double your website conversion with just a few minor tweaks.

Or maybe you landed here after the guide! Don’t worry, we still have plenty more property conversion ideas to share with you. In fact, we have monthly newsletters dedicated to property conversion!

Subscribe to our "Steal This" newsletters - Real Estate Edition (because I bet we still have a lot more useful knowledge you'd lik