Heatmap: use consumer behavior for your business
Posted: Sun Dec 22, 2024 8:14 am
CRO (Conversion Rate Optimization) is one of the most efficient strategies for improving user interaction with your brand's website.
Within it, there are several actions to help bring about these improvements, such as heatmaps.
Also called heat maps, their purpose is to show exactly which links and other elements users click on, and also where they do not click on.
But why know this information?
By mapping what happens on your website, the chances of delivering strategic improvements are much greater, as the data obtained facilitates optimization.
The heatmap helps to understand user navigation and preferences. From there, conversion points can be positioned in a more eye-catching way, in line with visitors' habits.
Furthermore, when optimizing content, text deliveries, for example, include good russia whatsapp number scannability parameters, always keeping an eye on the heat map, facilitating the production of posts with a greater chance of being read until the end, delivering the CTA afterwards.
As for the bounce rate, which is one of the metrics that most impacts website strategies, it is important to investigate what causes the user to leave the page. And that is the job of the heat map, as it can indicate the real reasons for the bounce.
This way, you can promote strategic changes to generate greater permanence, something that even impacts SEO .
What are the types of heatmaps?
The purpose of the heatmap is to develop reports with indications of use by website visitors and it is not limited to just one format, there are different types of heatmap, each one bringing different analytical information for observation. They are:
Hover Map
Also known as a navigation map, this heatmap captures the average movement of a user's mouse across the website screen, making it useful for design changes.
This map can understand whether the visitor actually consumed any content, in the case of notebooks and desktops, based on the cursor path. And of course, if the visitor left the mouse still during their activity on the site.
Click Maps
It shows the default click behavior of a page and is mainly used to evaluate actions on tablets and smartphones.
Also called a click map, it shows which areas of your website a user clicks on the most. These can be CTAs, banners, links, icons or section indicators.
Scroll Maps
It analyzes how far the user scrolled down the page before abandoning it and makes it easier to understand what catches the user's attention.
It serves as a good indication of whether the size of the content available on your website is ideal.
And when the future arrives for most consumers, the eye tracking heat map model can be used to track the lead's eye movements across the screen.
For example, today both Facebook and Instagram can detect users' emotions through the predominant colors of posts in the feed. With eye tracking, this measurement goes even further. The feature can analyze pupil dilation, capturing emotions and instant points of interest.
Heatmaps are just one of the features that CRO has to offer for greater retention and, consequently, conversions. To learn more about the work that MATH MARKETING develops, click the button below and read our free White Paper “ CRO beyond A/B testing: the definitive guide to optimizing conversions and generating millions in revenue”.
Within it, there are several actions to help bring about these improvements, such as heatmaps.
Also called heat maps, their purpose is to show exactly which links and other elements users click on, and also where they do not click on.
But why know this information?
By mapping what happens on your website, the chances of delivering strategic improvements are much greater, as the data obtained facilitates optimization.
The heatmap helps to understand user navigation and preferences. From there, conversion points can be positioned in a more eye-catching way, in line with visitors' habits.
Furthermore, when optimizing content, text deliveries, for example, include good russia whatsapp number scannability parameters, always keeping an eye on the heat map, facilitating the production of posts with a greater chance of being read until the end, delivering the CTA afterwards.
As for the bounce rate, which is one of the metrics that most impacts website strategies, it is important to investigate what causes the user to leave the page. And that is the job of the heat map, as it can indicate the real reasons for the bounce.
This way, you can promote strategic changes to generate greater permanence, something that even impacts SEO .
What are the types of heatmaps?
The purpose of the heatmap is to develop reports with indications of use by website visitors and it is not limited to just one format, there are different types of heatmap, each one bringing different analytical information for observation. They are:
Hover Map
Also known as a navigation map, this heatmap captures the average movement of a user's mouse across the website screen, making it useful for design changes.
This map can understand whether the visitor actually consumed any content, in the case of notebooks and desktops, based on the cursor path. And of course, if the visitor left the mouse still during their activity on the site.
Click Maps
It shows the default click behavior of a page and is mainly used to evaluate actions on tablets and smartphones.
Also called a click map, it shows which areas of your website a user clicks on the most. These can be CTAs, banners, links, icons or section indicators.
Scroll Maps
It analyzes how far the user scrolled down the page before abandoning it and makes it easier to understand what catches the user's attention.
It serves as a good indication of whether the size of the content available on your website is ideal.
And when the future arrives for most consumers, the eye tracking heat map model can be used to track the lead's eye movements across the screen.
For example, today both Facebook and Instagram can detect users' emotions through the predominant colors of posts in the feed. With eye tracking, this measurement goes even further. The feature can analyze pupil dilation, capturing emotions and instant points of interest.
Heatmaps are just one of the features that CRO has to offer for greater retention and, consequently, conversions. To learn more about the work that MATH MARKETING develops, click the button below and read our free White Paper “ CRO beyond A/B testing: the definitive guide to optimizing conversions and generating millions in revenue”.