What Matters #4: Experience in reviewing and negotiating offers
Posted: Tue Jan 21, 2025 8:51 am
Action Point: Agents are in a unique position to brand themselves in conjunction with the agency they are a part of, so a great avatar and personalized chat experience are worthwhile investments.
See Serviceform portal chats in action (scroll down, click on any property and check out our chatbot) to help your brand stand out in crowded real estate markets.
Brand influences a potential seller's decision to hire an agent - true, but it's just one hill in a much larger landscape of how that decision is made individually. The best real estate leads are a hypercritical or demanding bunch, to be sure.
Real estate seller leads: 5 things they care about most - Offer review and negotia founder email address list tion experience
5 Things That Matter Most to the Best Real Estate Leads: Offer Review Experience
Home sellers looking for the most value from their property often first think it's best to go it alone, without a sales agent. That is, until they start doing their homework.
Chances are, a seller's first step when deciding to sell a property is to Google how exactly it's done. When most realize that navigating the process of selling a home isn't that easy, their next search will be to hire a professional - both in costs and cons - and this is very smart on their part, frankly.
Get ahead of it by marketing yourself correctly. This means the usual milestones of appearing in top search results and standing out on property listing pages, but also boldly communicating your experience reviewing offers and negotiating successfully.
Why? The answer may rhyme with "honey," but it's much sweeter.
From the home seller's perspective, they've found you because you can do something they can't. And that's securing (potentially) higher offers than facing the offer process alone. We're talking about money, of course.
Plus, something the best real estate contacts often learn from family and friends (who have sold their own properties) is that you don't want to miss out on one of the most exciting aspects of selling a property: the bidding war .
See Serviceform portal chats in action (scroll down, click on any property and check out our chatbot) to help your brand stand out in crowded real estate markets.
Brand influences a potential seller's decision to hire an agent - true, but it's just one hill in a much larger landscape of how that decision is made individually. The best real estate leads are a hypercritical or demanding bunch, to be sure.
Real estate seller leads: 5 things they care about most - Offer review and negotia founder email address list tion experience
5 Things That Matter Most to the Best Real Estate Leads: Offer Review Experience
Home sellers looking for the most value from their property often first think it's best to go it alone, without a sales agent. That is, until they start doing their homework.
Chances are, a seller's first step when deciding to sell a property is to Google how exactly it's done. When most realize that navigating the process of selling a home isn't that easy, their next search will be to hire a professional - both in costs and cons - and this is very smart on their part, frankly.
Get ahead of it by marketing yourself correctly. This means the usual milestones of appearing in top search results and standing out on property listing pages, but also boldly communicating your experience reviewing offers and negotiating successfully.
Why? The answer may rhyme with "honey," but it's much sweeter.
From the home seller's perspective, they've found you because you can do something they can't. And that's securing (potentially) higher offers than facing the offer process alone. We're talking about money, of course.
Plus, something the best real estate contacts often learn from family and friends (who have sold their own properties) is that you don't want to miss out on one of the most exciting aspects of selling a property: the bidding war .