Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide features of our advertising database to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Types of Sales Employees
The goals set for all managers are the same, but the character traits of each specialist dictate to each of them their own manner of working with clients. Let's consider the most common types of salespeople.
Leisurely
These are employees who see the meaning of their work not in the maximum number of closed deals, but in the long courting of a potential buyer. By nature thorough, calm, they can spend hours telling the client about the advantages of the product. These managers are prone to narcissism, they enjoy the process itself and are in no hurry to close a deal.
Types of Sales Employees
The result of this approach is often the loss of a warm lead. Not every buyer is ready to wait patiently for the salesperson to speak out, many simply go to competitors.
Unfortunately, employees of this type themselves do not see a problem in their manner of working with clients. The task of management is to explain that in order to increase efficiency, it is necessary to change tactics: convey the advantages of the product to the interlocutor faster, work through objections and make a sale.
Hot-tempered
Such managers have good indicators. They skillfully convince potential buyers, pass through a large flow of clients, regularly closing deals.
The problem with this type of specialist is their inadequate response to objections. Any statement by the interlocutor that is not according to the script provokes rudeness in them. In their opinion, the client's job is to listen silently and not ask unnecessary questions.
Hot-tempered employee of the OP
To correct the situation, it is necessary to prove to the manager that such an approach has a negative impact on sales. Harshness and pressure cause rejection in potential buyers. Few people want to tolerate pressure from the outside; it is important for a person to think that