Location: Hong Kong, Macau and Chinese mainland
Posted: Tue Jan 21, 2025 7:04 am
About Mannings
Mannings is Hong Kong's largest health and beauty product chain store providing health care, personal care, skin care and baby products. As at December 2023, there are over 400p Mannings stores in Hong Kong, Macau and Chinese mainland. Mannings is recognized as "No.1 Most Preferred Brand1" in Hong Kong for two consecutive years (2021-2022), and “Quality Service Retailer of the Year- Personal Care Products Category2” for 12 consecutive years (2011 to 2022).
Industry: Health and Beauty
Company Size: Over 400 stores
Goal:
(1) Acquire high-value shoppers with advanced predictions and AI-generated keywords & interested
(2) To deliver cross-channel personalized experience bolivia mobile phone number list for higher conversion
Products Used:
AIXON | Intelligent Data Augmentation Platform
AIQUA | AI Personalization Cloud
AIXERPT | Campaign Automation Cloud
Table of Contents ：
Goal 1 Acquire high-value shoppers with advanced predictions and AI-generated keywords & interests
Goal 2 To deliver cross-channel personalized experience for higher CVR
Before their partnership with Appier, Mannings was exploring ways to improve their marketing approach, focusing on understanding and reaching their customers more effectively. They sought innovative AI solutions to enhance customer engagement and were interested in leveraging new technologies to achieve better market segmentation and customer insights. This pursuit was driven by the goal of offering more personalized experiences and improving overall customer satisfaction and loyalty.
Goal 1 Acquire high-value shoppers with advanced predictions and AI-generated keywords & interests
Mannings encountered challenges stemming from limited segmentation of customer tags, leading to escalated user acquisition costs. In their proactive pursuit of an efficient strategy to anticipate user insights and secure high-quality leads, Mannings opted for the solution provided by AIXON.
Mannings is Hong Kong's largest health and beauty product chain store providing health care, personal care, skin care and baby products. As at December 2023, there are over 400p Mannings stores in Hong Kong, Macau and Chinese mainland. Mannings is recognized as "No.1 Most Preferred Brand1" in Hong Kong for two consecutive years (2021-2022), and “Quality Service Retailer of the Year- Personal Care Products Category2” for 12 consecutive years (2011 to 2022).
Industry: Health and Beauty
Company Size: Over 400 stores
Goal:
(1) Acquire high-value shoppers with advanced predictions and AI-generated keywords & interested
(2) To deliver cross-channel personalized experience bolivia mobile phone number list for higher conversion
Products Used:
AIXON | Intelligent Data Augmentation Platform
AIQUA | AI Personalization Cloud
AIXERPT | Campaign Automation Cloud
Table of Contents ：
Goal 1 Acquire high-value shoppers with advanced predictions and AI-generated keywords & interests
Goal 2 To deliver cross-channel personalized experience for higher CVR
Before their partnership with Appier, Mannings was exploring ways to improve their marketing approach, focusing on understanding and reaching their customers more effectively. They sought innovative AI solutions to enhance customer engagement and were interested in leveraging new technologies to achieve better market segmentation and customer insights. This pursuit was driven by the goal of offering more personalized experiences and improving overall customer satisfaction and loyalty.
Goal 1 Acquire high-value shoppers with advanced predictions and AI-generated keywords & interests
Mannings encountered challenges stemming from limited segmentation of customer tags, leading to escalated user acquisition costs. In their proactive pursuit of an efficient strategy to anticipate user insights and secure high-quality leads, Mannings opted for the solution provided by AIXON.