The six major aspects of overseas integrated marketing, step by step to explore
Posted: Tue Jan 21, 2025 6:53 am
The core idea of overseas integrated marketing is to integrate all planning and activities related to the company's overseas marketing.
On the one hand, overseas integrated marketing incorporates advertising, promotional discounts, external public relations, factory direct sales, packaged products and other communication activities into the scope of the company's marketing activities. On the other hand, it enables the company to convey unified and complete company information to users, satisfying the communication between the company and users. The central idea is to build a bridge of timely communication between the company and users to meet the needs of users, determine a complete and unified external promotion strategy, and more efficiently coordinate various publicity and marketing methods to give full play to the unique advantages of each method, thereby saving a lot of money for the company's cross-border marketing and publicity, and can promote marketing climax with high impact.
It is generally believed that overseas integrated marketing has seven aspects. Let's take a look at them step by step.
1. Integration personnel cognition
Foreign trade companies are equipped with special kuwait telegram number database departments and personnel responsible for overseas marketing. The first step of integrated marketing is to let these marketers understand the necessity and urgency of the company's overseas marketing and highly unify their thoughts.
2. Integrate corporate image
The perception of the enterprise in the public's mind should be consistent with that of the media. This consistency covers two aspects. On the one hand, it is necessary to make the corporate image consistent with the text and visual information of the promotional advertisements. On the other hand, it means that the advertising content placed by the enterprise on different platforms should be basically consistent.
3. Integrate corporate functions
The integration of corporate functions refers to the systematic arrangement of various marketing plans, strategies, and content in advance, and then as a direct function to serve the marketing goals.
4. Integrate the pace
of personnel when conducting marketing and promotional activities, they should be fully integrated with various elements of marketing, including marketing advertising words, promotional videos, etc., to ensure that interpersonal marketing activities and other marketing activities are in step with each other and there is no contradiction.
5. Integration based on product users
Before formulating marketing, enterprises must have a comprehensive understanding of product users, understand the basic needs and trends of users to lock in the appropriate consumer target group, and only after a clear positioning can they carry out corresponding marketing activities.
6. Integrate department management
The external expansion of enterprises often involves multiple departments. In order to carry out integrated marketing, it is necessary to coordinate and manage various departments well, and to make efficient and beneficial promotional activities with a unified attitude.
On the one hand, overseas integrated marketing incorporates advertising, promotional discounts, external public relations, factory direct sales, packaged products and other communication activities into the scope of the company's marketing activities. On the other hand, it enables the company to convey unified and complete company information to users, satisfying the communication between the company and users. The central idea is to build a bridge of timely communication between the company and users to meet the needs of users, determine a complete and unified external promotion strategy, and more efficiently coordinate various publicity and marketing methods to give full play to the unique advantages of each method, thereby saving a lot of money for the company's cross-border marketing and publicity, and can promote marketing climax with high impact.
It is generally believed that overseas integrated marketing has seven aspects. Let's take a look at them step by step.
1. Integration personnel cognition
Foreign trade companies are equipped with special kuwait telegram number database departments and personnel responsible for overseas marketing. The first step of integrated marketing is to let these marketers understand the necessity and urgency of the company's overseas marketing and highly unify their thoughts.
2. Integrate corporate image
The perception of the enterprise in the public's mind should be consistent with that of the media. This consistency covers two aspects. On the one hand, it is necessary to make the corporate image consistent with the text and visual information of the promotional advertisements. On the other hand, it means that the advertising content placed by the enterprise on different platforms should be basically consistent.
3. Integrate corporate functions
The integration of corporate functions refers to the systematic arrangement of various marketing plans, strategies, and content in advance, and then as a direct function to serve the marketing goals.
4. Integrate the pace
of personnel when conducting marketing and promotional activities, they should be fully integrated with various elements of marketing, including marketing advertising words, promotional videos, etc., to ensure that interpersonal marketing activities and other marketing activities are in step with each other and there is no contradiction.
5. Integration based on product users
Before formulating marketing, enterprises must have a comprehensive understanding of product users, understand the basic needs and trends of users to lock in the appropriate consumer target group, and only after a clear positioning can they carry out corresponding marketing activities.
6. Integrate department management
The external expansion of enterprises often involves multiple departments. In order to carry out integrated marketing, it is necessary to coordinate and manage various departments well, and to make efficient and beneficial promotional activities with a unified attitude.