Advantages and disadvantages of influencer marketing
Posted: Tue Jan 21, 2025 6:27 am
At Kolsquare we are very excited about the boom in influencer marketing. We are incredibly lucky to live in a generation where every human being can become a content creator at the push of a button. It has never been easier to share ideas, knowledge, experience and opinions and try to influence the world. These kinds of initiatives work because they are based on trust, on the authenticity of these digital opinion leaders. There are no limits, everyone is a KOL (Key Opinion Leader) today. Even animals or virtual entities like avatars.
KOLs restore the trust between brands and consumers . They are a new media themselves that goes far beyond traditional media and social media.
The proximity between the audience and the publisher is stronger than ever, with all possible vp facility manager email database interactions, with limitless creativity and fun. It is all the most relevant for younger generations that criticize traditional media, and especially don't like ads.
Pros of Influencer MarketingCons of Influence Marketing
Pros of Influencer Marketing
Influencer Marketing had a huge positive impact on the global economy in recent years:
The first positive impact is on employment
Beyond the pleasure of sharing all this content, KOLs now have the opportunity to make it a living and create jobs. Lots of them have already decided to become professionals and turn their passion into a job, their own job. Some of those entrepreneurs even created more jobs by hiring employees like agents, managers, assistants, photographers or lawyers.
The second impact is on media performance
Influencer Marketing allows brands better audience targeting than other media . Because KOLs provide ultra affinity conversations with their fans, on all possible specific passions and topics, with a better understanding of the audience. And thus more efficient.
The third impact is on media democratization and competitiveness for small companies
Countless companies with limited marketing budgets used Influencer Marketing as an affordable lever to promote their product and services , replacing TV and other more expensive mass media. Among them, millions of Digital Native Vertical Brands (DNVB) took advantage of this relatively cheap and 100% digital acquisition and branding lever to build solid and scalable business, challenge established brick and mortar competitors, and create jobs.
KOLs restore the trust between brands and consumers . They are a new media themselves that goes far beyond traditional media and social media.
The proximity between the audience and the publisher is stronger than ever, with all possible vp facility manager email database interactions, with limitless creativity and fun. It is all the most relevant for younger generations that criticize traditional media, and especially don't like ads.
Pros of Influencer MarketingCons of Influence Marketing
Pros of Influencer Marketing
Influencer Marketing had a huge positive impact on the global economy in recent years:
The first positive impact is on employment
Beyond the pleasure of sharing all this content, KOLs now have the opportunity to make it a living and create jobs. Lots of them have already decided to become professionals and turn their passion into a job, their own job. Some of those entrepreneurs even created more jobs by hiring employees like agents, managers, assistants, photographers or lawyers.
The second impact is on media performance
Influencer Marketing allows brands better audience targeting than other media . Because KOLs provide ultra affinity conversations with their fans, on all possible specific passions and topics, with a better understanding of the audience. And thus more efficient.
The third impact is on media democratization and competitiveness for small companies
Countless companies with limited marketing budgets used Influencer Marketing as an affordable lever to promote their product and services , replacing TV and other more expensive mass media. Among them, millions of Digital Native Vertical Brands (DNVB) took advantage of this relatively cheap and 100% digital acquisition and branding lever to build solid and scalable business, challenge established brick and mortar competitors, and create jobs.