All about the TikTok Shopping feature

[Dimaeiya333]

It's the latest addition to the social commerce scene. A subsidiary of Chinese group ByteDance, short-video app TikTok finally joined the experiment in August 2021 with the launch of TikTok Shopping. Since then, Chinese social sales have skyrocketed and the platform is constantly developing new features to attract its billions of users. But what does TikTok Shopping promise? What does the platform look like? Follow the guide!


Definition and challenges of TikTok Shopping functionality
What is TikTok Shopping?
Like Instagram Shopping or Facebook Stores, TikTok Shopping is the social commerce vp audit email database solution that allows brands to sell their products in the app. Gone are the days when you had to open a web browser to access online stores. We have entered the era of social commerce, which is especially important at the end of 2021. With TikTok Shopping, creators can add a shopping area to their TikTok profiles.

Initially launched in the United States and the United Kingdom, TikTok Shopping was later extended to Canada and then on a larger scale. The aim is to enable all businesses, regardless of their size, to reach new customers.

What are the challenges of this role?
A source of inspiration for teenagers, TikTok is originally a social media app for creating videos. Easy to use, the app has seen an increase in videos from young people imitating or parodying their favourite music. This phenomenon then grew with the arrival of more original videos. Today, there are almost 3 million downloads worldwide! Being an incredible source of visibility, brands naturally saw a marketing opportunity.

TikTok has understood this and the challenge of this new functionality is part of a logic of permanent innovation:


getting people to discover products through videos;
adopt the codes of influencer marketing
modify and facilitate the purchasing process.
TikTok Shopping is THE answer to the unavoidable trend of social shopping . Shopping online through a social network of our choice has become the norm among young people. Live Shopping has even become the favourite playground for millennials .