The first step: knowing oneself

[monira#$1244]

In today's Internet/mobile Internet era, huge amounts of information are generated online every day and the speed of transmission is very fast, and the user base is relatively complex. This requires enterprises to be able to carefully consider the characteristics of the network when doing online marketing, and combine marketing strategies to make every online marketing action truly win potential consumers (users) through the network.


Enterprises do online marketing to promote their own products or services, so enterprises should understand their own products or services. Not all products are suitable for marketing and promotion through the Internet. Correctly grasping the characteristics of their own products is the basis of all marketing. Only by understanding the characteristics of the product itself can we clarify the market demand that the product can meet, and further describe the characteristics of the target customer group.


The second step: positioning.

It is very important to understand the characteristics of consumers (users) in the target market, that is, positioning, and expand and tap similar groups of lookalikes. Not everyone on the Internet can become your (enterprise) consumer (user). Due to the complexity of the network user structure, it is often difficult for enterprises to clearly divide the target market groups. However, it is still possible to classify and label users based on certain characteristics of the existing high-quality user japan telegram number database groups of the enterprise's products (it is generally recommended to conduct modular label analysis at a scale of 2000-3000), so as to grasp the main characteristics of similar consumer groups in the target market.


Step 3: Layout.

One of the benefits of the Internet is that there are a variety of resources and a variety of channels to use and choose from. Enterprises can choose different online marketing communication methods based on their financial situation, human resource allocation, and product characteristics. Of course, consumers can also obtain the company's Internet marketing content by actively accepting or passively informing. In the Internet/mobile Internet era facing massive information, it is unrealistic to rely on a marketing promotion method to pass information to target consumers (often many business owners are not very aware of this). Paid advertising (SEM, DSP, information flow, etc.), search ranking (SEO) and other methods mainly target consumers who conduct purposeful searches. Although this method can well convey product or corporate information to target consumers, the disadvantage of this method is that the investment cost is relatively high, especially today when the Internet population traffic dividend is no longer available, the number of Internet users has long been saturated, and the number of mobile phone users is close to saturation. Once the investment cost support is reduced, the effect will immediately weaken.