A qualified specialist in this field must clearly understand the components of the company's marketing mix and be able to manage them effectively. This is an important stage for starting to build a successful career. The main functions of a marketer in a company include:
Research of current trends, consumer preferences and competitive market conditions.
Forming a list of product characteristics that are recognized as valuable by buyers. Adjusting and improving them in accordance with market requirements.
Managing pricing during the distribution process.
Development of overseas chinese in europe data recommendations for the creation and development of a partner network (distribution).
Search for potential audience segments taking into account their value orientations for long-term development.
Managing customer interactions at every stage – from planning to actual sales and after-sales service.
Evaluation of the effectiveness of marketing activities.
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Each of the above functions implies the implementation of a whole range of important and regular activities. Therefore, the job description of a marketer includes the following main responsibilities:
Determine the reasons influencing the dynamics of demand for a product or service from consumers, and also analyze the relationship between supply and demand for similar products.
Analyze the prospects for niche development and the company’s ability to enter and consolidate in the most profitable segment.
Develop marketing strategies to promote products or services taking into account the characteristics of the target audience.
Manage product promotion costs.
Calculate the required budget for marketing activities and research.
Classify and identify priority segments of potential consumers in order to develop and implement measures aimed at expanding the sales market for goods.
Identify or create and use the most effective ways to market a product.
To facilitate the formation of a distribution network.
Conduct activities to inform the target audience about the product, including the development of attractive product descriptions with their valuable qualities.
Form a product range for various points of sale.
Organize the collection of information on complaints, claims and claims, as well as on the level of customer satisfaction with the product.
Identify ways to eliminate deficiencies in incoming claims and complaints from consumers.
Develop measures to increase sales volumes.
Maintain active communication with the market through advertising and information service to promote products and convey information to consumers.
Develop advertising activities and strategies for effective product positioning.
In the world of modern business, a marketer is a key figure, playing a decisive role in the formation of a company's strategy and in interaction with consumers. The importance of this profession is difficult to overestimate, since the success of promoting products or services on the market depends on its competence.
The marketing field also requires more specialized roles such as internet marketer, marketing analyst, trade marketer, and content marketer. Each of these professionals is called upon to make a unique contribution to the overall picture of a company’s marketing efforts, ensuring the effectiveness of strategies at various levels.