3. CAPRI SUN launched its first campaign with influencers in 2021

[Dimaeiya333]

Capri-Sun launched on TikTok in April 2021. Determined to stand out in a sector as competitive as the drinks sector, it chose two agencies from France (iProspect and Isobar) to launch a collaboration on TikTok. Its aim was to reach a target audience of young adults. Enzo Tais-toi, JuniorTvine, Yeux Ebènes participated in this influencer campaign alongside a dozen other influencers. The objective? To publish fun and short videos with the hashtag #Caprisize to highlight the brand's new large format, the 330 ml bag. A Capri-Sun filter was even created especially for the event. And to make this campaign even more effective, other levers were activated in parallel:

a Paid Media campaign;
a television advertising campaign;
a VOL campaign (online video).
The brand garnered over 945K views, boosting Millennial engagement, especially on Facebook and Instagram.

4. BMW triumphs on Tiktok
The German car manufacturer has been using the Chinese social network since 2019 and is already a hit on TikTok. As of June 15, 2021, hashtags related to BMW have received 22 billion views! The #the1challenge , for example, challenges influencers and users to dance to the tune of Big Gigantic. At the heart of this social media campaign was the challenge to include the BMW 1 Series in the dance.

What is the goal of the automotive industry on TikTok? Quite simply, the ideal risk managers email database platform to reach a new target audience, building brand value with a future generation of buyers. Influencer campaigns are essential to reach new generations and are therefore renewed every year.

5. AMAZON PRIME VIDEO chose to broadcast a series exclusively on TikTok
In February 2021, the streaming platform Amazon Prime Video France launched “Cités”, a series written and directed by the artist Abd Al Malik and broadcast on TikTok. It is a 100% TikTok experience. All phases of production (casting, filming, editing, broadcast) were carried out or designed according to the platform’s criteria. For example, the series was shot on an iPhone to respect the vertical format. Just before, Prime Video had launched a challenge on TikTok: the #PrimeVideoCasting to ask the platform’s users and influencers to put themselves in a scene reinterpreting a classic of French cultural heritage. In total, there were 45,000 participants, 105 million views and the selection of a dozen actors who were 100% TikTok members.

The goal was for the American giant to position itself on the most coveted social network of our time.

The results of this TikTok campaign?

36 million views for the 12 episodes;
more than 50 thousand followers on the Prime Video account;
Public reviews showed strong enthusiasm for the series.
Of course, if you want to boost your Influencer Marketing today, TikTok is the social network you should include in your strategy. Smaller brands that have launched on the Chinese network have had excellent results, so why not you?

Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.

You will read all about:

Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
Download now


About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.