You must have the editor (or higher) role to manage conversions. Remember: Only actions that are related to a business goal should be marked as conversions. You can now archive goals to free up space and GA4 has also increased the goal limit from 20 to 30. Conversion events are really useful and essential, allowing us to see the actions that matter the most using various reports, optimize our Google Ads campaigns bidding and create audiences that didn’t convert for remarketing campaigns. Another interesting new feature in GA4 is the ability to modify existing events and create new events from existing events within Google Analytics itself instead of relying on Google Tag Manager.
We used this to create events from other events and combine conditions and attributes, resulting in thailand phone number data far more unique events than previously possible. Now it’s easier to set up and maintain events and quickly adjust them whenever needed. It’s all about engagement The bounce rate no longer exists in GA4 as it did in Universal. And believe it or not, that’s a good thing! Bounce rate by default was not a good metric and required some extra setup of “interaction events” on Universal Analytics to make it more precise to measure content engagement.
“engaged session,” and by default, that is a much more precise way to measure how users interact with your website or app. A session is considered engaged when any of the following actions are taken by the user: Keeping your website or app open in the foreground for 10 seconds. Completing an event marked as a conversion on your website/app. Viewing two or more pages or screens. Engagement rate is a new metric that shows the percentage of sessions that were engaged sessions.