But take a deep breath before you get excited. Despite the anticipation, budgets are lower. Searches for “good and cheap” grew 40% this year, according to the same research. So yeah, you’re not entirely wrong to think that, given the current economic climate, consumers are more cautious — and choosing brands and products more selectively. So, does one motivate consumers during the holidays, and lead them to choose your brand? Let’s take a look at some trends for Holiday Season 2022—straight from Google and other giants.
Last Christmas I gave you… a hard time due the pandemic The search for the ideal gift started early taiwan phone number data and will be long. The reason for this is the impact that the pandemic has had on purchases in the last two years on the variation of prices, and on the availability of products. So, consumers are already researching in advance to ensure that they will be able to buy the best offer, without fluctuating prices and according to the available budget. According to a survey by Retail Dive, 83% of consumers surveyed reported increases in the prices of the products they usually buy at the end of the year, so a large part will change the way they shop during this period to mitigate the effect of increases in prices.
most expect, offering free and fast delivery, easy exchange and returns and available stock are also tools to get the best offer available. According to a survey conducted by Think With Google, 75% of people who will shop online in the holiday season intend to buy from companies that offer free delivery. More than ever, it is necessary to keep an eye on this behavior and be prepared to offer discounts and advantages at the right time. Twinkle Twinkle, little content Consumers who have already started their year-end surveys, but have not yet made their first purchase, are waiting for the ideal offer and are also looking for inspiration and gift ideas.