Open Rate: What It Is, What It's Average And How To Optimize It

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1 What is the open rate
2 How the open rate is calculated
3 What is the average open rate?
4 Email marketing conversion rate
5 How to interpret these results?
6 How to optimize your opening rate
6.1 1. Forward unopened emails
6.2 2. Test delivery times
6.3 3. Segment your lists
6.4 Cut out words that trigger spam filters
6.5 Create consistency and urgency
6.6 Use Keywords in the Subject
7 Examples
8 Conclusion
Any email marketing expert will tell you that data is essential to iceland whatsapp resource creating a good action plan. Analyzing all the numbers behind your marketing efforts is crucial to fine-tuning your strategy, but one piece of data you should pay close attention to is the open rate of the emails you send to your users.

Want to know why? In this article we'll tell you everything you need to know about open rate and how to optimize it.

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What is the open rate
The open rate is an indicator that measures the number of people who have seen or opened an email you have sent them.

Most people consider the open rate to be the number of people who open their email. Sounds logical, right? Unfortunately, this is not the case. According to Mailchimp , an email is considered opened when one of the following occurs:

The reader allows images in your email to be displayed in the preview pane or in a full view of the email.
The recipient clicks on a link in the email.
https://youtu.be/U89ZV5USPRg?list=PLHEZ ... Z_8xxRP-Zq

OK, that's pretty easy, right? But how do you calculate email open rates then?