Let's say an online store sells electronics.

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The term "conversion" appeared in marketing as part of customer behavior research and was used to measure the effectiveness of advertising campaigns. However, initially, conversion was assessed only at the final stage of the funnel - when making a purchase. With the development of digital technologies and the improvement of analytics in marketing, especially in the context of online trading, there was a need to study customer behavior in more detail at each stage of the journey.
The first steps towards analyzing conversion by stages were made with the development of CRM systems and web analysis tools. Modern technologies allow not only tracking transitions between stages, but also making point optimizations to increase overall conversion.
Practical application
Stage conversion helps businesses approach each stage of the sales funnel more consciously. Here indonesia phone number list are some examples of this approach in real life:
Online store .Using stage conversion analysis, marketers can see that conversion is low at the interest stage (user adds product to cart), but high at the decision stage (user makes purchase). This may mean that users are interested in the products, but are held back by high prices or inconvenience of checkout. To improve the situation, steps can be taken to simplify the buying process or offer discounts.
B2B service . A company providing B2B services notices that at the "consideration" stage (the user receives an offer of cooperation), the conversion is low. This may indicate that the offer is not attractive enough or does not meet the client's requirements. The business can analyze the content and offers to adapt them to the needs of the audience.