What's new on social media in April 2022

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Kolsquare takes stock of all the new features for April 2022 that marketers need to know about. Discover all the new possibilities now Dkolsquare has an update on all the new features for April 2022 that marketers need to know about. Find out now all about Instagram's new product tagging options, TikTok's new GIPHY library, and more Instagram product tagging features, TikTok's new GIPHY library, and more features.


Instagram, Twitter, TikTok, Pinterest – all of these social media platforms have introduced new features to their platforms that bring benefits for content creators. For marketers, it is very important to stay on top of new trends and technological developments in the apps in order to offer the most original and fresh content to their audience.

Instagram: Everyone can now tag products
Initially, this feature was only available to approved creators since 2019. Affiliates with a professional account could also use it, when a company had given them permission to tag their products.

Now, everyone can offer a direct link to products and brands in their feed posts. This feature reinforces Instagram’s e-commerce focus and can greatly boost brands on the app. Naturally, users will see a ton of product tags that em communication directors email list brace Instagram’s product discovery mindset to facilitate more transactions. Note that business users and creator accounts can tag their products in stories and reels as well.

Additionally, business profiles will be able to see all tagged content, as they will also receive a notification when someone links to their products.

To tag products, users simply upload the photo or video to Instagram. Before the post goes live, they can choose to tag a brand. They can then select a second “Tag Products” prompt from the brand’s product catalog.

Every week, an average of 1.6 million people tag one or more brands, according to Instagram, and now the numbers are set to increase significantly. Small businesses can benefit in particular, as people who love their brand can link to their products. Marketers should be aware of Instagram's shopping program, which helps brands create products that look good on the 'gram.

Additionally, this feature could give the main feed another boost , as Reels and Stories are now more popular and successful. Once the app manages to transform the main feed by improving its usability and maximizing purchase possibilities, combining it with scrolling through Stories and keeping users engaged with Reels could be extremely profitable.