It’s time for another edition of the Post Performance Report (PPR)

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Sprout Social’s extensive social media laos business email list listening tools provide insights into every piece of a campaign. Marketers like you can use social media listening tools to generate customizable reports with real-time data‌, see what posts are resonating most with an audience and make informed decisions to drive your social media strategy forward.

To start using social media listening metrics, you need a fail-proof framework. Download Sprout’s social media listening template and map out your strategy to get insights into every area of your campaigns.


, a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

If you’ve heard that B2B brands have no place on social, you’re not alone. There’s a persistent, false notion that social is just for B2C brands—that it offers no real value to B2B companies and their customers, or influences their revenue. But that couldn’t be further from the truth. It’s the perfect channel for increasing discoverability, nurturing customer relationships and driving leads.

The brands in this lineup prove B2B social marketing can be just as creative and results-driven as B2C. Let’s explore how each one builds their social strategy, and takeaways you can use to make the case for investment and leadership buy-in.

Oracle: Show don’t tell
Oracle is a comprehensive platform of cloud applications and services. In recent years, the company has become synonymous with AI innovation, emerging as a market leader and brand to watch.